So, I thought it would be fun to start a new series here called "Which Test Won..." We have a dozens of active split tests running every day on all our funnels, and we never get to show off the cool stuff we're learning, SO... would you be ok if I started post results here for you all to learn from!?! :) Ok... the goal of this first test was to set out to improve the VIP upgrade form in the Your First Funnel Challenge by reworking the headline alignment to see if focusing on VIP would improve order rates. So many say that a strong headline can drive results—but does that depend on *which* benefit you highlight? ================ TEST: Where Is The Focus Of The FREE!? A) Trial Free? B) VIP Free? The test focusing on the VIP free increased conversions my 19.95% which added an additional 335+ new trials per month from the same traffic! ================ Originally, the headline read, “Start Your FREE 30-Day Trial of ClickFunnels 2.0 and get the VIP Experience for FREE!” The 30-Day Trial took the lead, with VIP as the secondary bonus. We rephrased it to make VIP the star: “Get The VIP Experience For FREE And Start Your FREE 30-Day Trial of ClickFunnels 2.0!” This simple shift paid off. Our updated headline led to a 19.69% jump in order rate, a solid win with higher conversions. That means more users saw the VIP experience as the top value driver, and the trial became an added bonus. The takeaway? Don’t hesitate to reframe your headline’s focus to see what resonates best with your audience. It’s all about testing what truly connects—so that you know your headline is doing its job where it matters most.