I was talking to March Skool Games winner @Scott Haug about retargeting his substantial (133,000 subscriber) YouTube audience. He, I’m sure like many of you, figured that when the time comes to run ads to that audience, he will just start running them. The issue with that is that in order to run retargeting ads (hint hint - something @Alex Hormozi recommended in Monday’s Q&A), you have to have a populated list of at least 1000 people. This goes for your YouTube subscribers as well as for people who have visited your Skool About Page and/or signed up for your free or paid Skool community. He, like most, did not know that in order to use those audiences you have to set them up in advance and have them populate over time. “I wish I would have known to create those buckets 540 days ago.” The sooner you set up your Google Ads audiences, even if you don’t plan on using them any time soon, the more people you will have there to target when you choose to run ads. Do it. You will not regret it. You may even thank me later :) Have you done it?

Google Ads Conversion Tracking is here!! UPDATE: How to verify Google Ads tracking is set up properly for your Skool Community Quietly and without anyone noticing, Sam released the Google Ads conversion tracking integration/plugin in the community settings. THIS IS AN ABSOLUTE GAME CHANGER FOR SK0OL. Prior to this feature, you could only track About Page visits, free community member joins and paid community member joins for Facebook Ads, not for Google Ads. Now you can do this for Google Ads!! 4 out of 5 online searches are done on Google. Think about it, do you search for things of interest on Google? I do - MULTIPLE TIMES DAILY. This is the biggest opportunity to grow your community and acquire free and paid community members that you have ever seen. So, what's the big deal if you could already do this with Facebook ads? There is one major and critical difference - Facebook ads show people ads when they're scrolling through Facebook. I liken it to when you're driving down the freeway and you see a billboard that may or may not be something you’re interested in. Whereas when somebody searches a keyword phrase on Google such as “ how to learn how to use Google ads,” that searcher has what we call “search intent” meaning at the exact time they do that search we know what they're looking for and we can deliver a much more powerful and TARGETED OFFER that is aligned with it. That means MUCH higher conversion rates and MANY more free and paid community members that are your EXACT customer avatar! I’m sure you can tell that I am excited, how about you? How to set it up for your community: https://help.skool.com/article/173-google-ads-tracking UPDATE: How to verify Google Ads tracking is set up properly for your Skool Community

So you set up Google Ads tracking for your Skool Community. How do you know it's working? Easy, watch this quick 2 min video to find out if it's working properly. Free Verification Tool: https://tagassistant.google.com/ Set up Google Ads Tracking for your Skool Community if you haven't already.

I stumbled upon this when testing out my email funnel and was like WOW this is epic how do I make this happen again! Then shoutout to @Bijan Izadi that explained that this happens when someone comes from an email. So I thought, “Hmm that's good to know! But aww I want it to do this when EVERYONE comes to the about page, not just from my email list…” And that’s when I found a way to replicate the confetti, you put ?sc=1 after your about page link. So for example, you want it in the following format: https://www.skool.com/solopreneur/about?sc=1 Unsure if this will work all the time but seems to do the trick! I'm thinking I may use this in my youtube links and other social media platforms that I drive to Skool. Curious though, do you think this would actually help increase about page conversion or decrease it? 🤔 PS - man I love Confetti! 🎉

Thank you Sam, I followed all your steps and have my google tag setup. The only thing I wanted to know from anyone that knows please is if the conversion label should have the status of being "inactive"? I do not know if this is because currently there has not been a conversion event as I set it up or if i need to troubleshoot it? Any advice will be greatly appreciate my friends :)