Share your best skool meme. The community will vote and the winner will get $10k cash. Share your meme in the comments below. Entries close Nov 21 @ 1:11pm Pacific. *Edit: GIFs aren't memes. They will be deleted so only memes remain. We'll select the best memes from the comments and let people vote properly. Otherwise the first comments obviously have an unfair advantage. Don't worry, the best meme will win.

This one feature alone could massively improve the conversion rate of the average Skool community. Every good marketer knows how crucial A/B testing is - and @Sam Ovens is one of the best marketers there is.

I previously did this with Facebook. Im around $4-5 a lead. With Facebook groups I got a 40% join rate on average. I use a simple lead magnet and offer a bonus that is gated through skool. I will post more details after I get more data. I just turned the ads on last night.

As I go down the path of setting up paid advertising, I was asked two questions. Correction: I was asked this one question - which is better? First, It’s fantastic that Sam and Alex have tracking in place for both systems. Side Note – most don’t realise that Alex used paid ads a lot for Gym launch So, let's break down the differences. Google Ads: (google search ads) I started in digital with SEO and realised that Google Ads can provide fantastic data if it's set up correctly. One thing about Google Ads is that it’s likely to be more expensive because many others are also advertising on it. The key difference, though, is intent. Someone searching on Google for what you do or what your business offers has a stronger intent than someone scrolling through Facebook. However, if not set up carefully, Google Ads can be too broad. For instance, if you're providing a service for "black cats" and don’t specify using quotation marks, your ads might appear for anything with "black" and "cats," well outside your target. However if the ads are for [black cats] – exact match – then it should only show for this exact search term. Also, with Google Ads retargeting, you need to get 1,000 clicks on your campaign before you can even start retargeting. Facebook Ads: Facebook Ads are easier to start with, but they rely on pattern interruption. Your ad needs to catch someone's attention while they are doing something else. The great part about Facebook retargeting is that you can retarget as soon as someone views your ad or watches any part of a video. But remember, intent is different here; they’re not specifically looking for what you offer, so you have to grab their attention quickly. Using video can help, but it needs to grab attention within the first three seconds; otherwise, it won't get much traction. For both platforms, offering something for free as a way in is very effective. If you’re aiming for a direct sale, you’ll need social proof—reviews, testimonials—rather than just your claims.

@Sam Ovens Just wanted to say you're a G Adding in the churn % is SUCH a good feature Now I can test different pricing and see what makes the most snese Just curious for a community between 100 - 125 what average churns are we seeing? Would voe if there was a way to compare out metrics to the average and top communities on skool Doesn't have to show the community names etc but I think it would be good to see what metrics to work towards.