After meeting with many of you in strategy calls, I noticed that several of you have multiple offers in play. While having options can seem like a good strategy, it can actually dilute your impact. My top advice? Single out the one offer that’s truly compelling and focus on making it shine. Make that core offer the focus on your one-pagers and website home page. I know it's tempting to try to cover all the bases—but this can backfire. Too many options make it hard for clients to see the value you bring. Here’s how to keep your offers clear and help clients quickly understand what you do. 1. Start with Your Core Solution Identify the main problem you solve that most clients face. This is your core offer. Ask yourself, “What is the one thing clients would happily pay me for?” Focus your primary offer on solving this key issue. 2. Streamline and Simplify If you already have multiple offers, take a close look at each one. Ask yourself if every offer is necessary. Could some be combined? Are any too similar? Keep only the offers that are truly unique and valuable. 3. Test for Value Try out each of your offers with potential clients to see what sticks. Which offer gets the most interest? Which one brings in the best feedback? Let client responses guide you to the offer that solves their biggest pain points. 4. Pick a “Signature” Offer Once you find the most effective solution, make it your main offer—the one you talk about first and promote most. Think of this as your “signature” offer. It’s the offer that represents the core of what you do and creates the strongest impact for clients. 5. Limit Additional Offers If you still want to offer more than one solution, make sure each additional offer is distinct. For example, if your core offer is a lead-generation system, an add-on could be a short training on social media outreach. Each offer should fill a unique need. 6. Be Consistent in Messaging Talk about your offers in a way that keeps your message clear. If you have three offers, mention them only when relevant—don’t list them all at once. Stick to the main offer most of the time, and bring up other options only when they’re a better fit for the client’s needs.

One of the biggest mistakes people make when starting a business is thinking they already know who their ideal client is. They might have an idea, but most haven’t looked closely enough. Knowing your client is a huge part of building a business that works. When you’re clear on who needs your help the most, you can connect with them more easily, make better offers, and build strong, lasting relationships. Here’s how to get really clear on your ideal client: 🌟Focus on Problems, Not Just People: Think about what problems people in your market face. Then ask, “Which of these problems can I solve best?” This helps you get more specific about who you’re here to help. 🌟Talk to Real People: It’s important to have real conversations with potential clients. When you listen to people talk about their problems, you’ll learn more about what they need and how you can help. 🌟Try, Learn, and Improve: Your ideal client might change as you get new clients. Notice which clients are the best fit and why. Then, use what you learn to make your client profile even clearer. 🌟Don’t Try to Help Everyone: When you focus on a specific type of client, you get known for your skills in that area. Saying “no” to clients who aren’t a great fit can help you build a stronger reputation and do your best work. If you’d like more help with this, my Business Growth Essentials mentoring sessions will show you how to define, reach, and win over the clients who need you most. Message me for details or follow this link. I've got a special Black Friday Deal going on you may want to take advantage of.

I'm working on building an advisory service for small business owners. I would be leveraging highly qualified group members to do this. The structure will be different from typical advisory services. I'll provide more details as things unfold. For now, I would love to know who would be interested in participating in this? This is strictly for people with bonafide C-Suite experience. Let me know if you want to get on the list to participate.

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Hey Everyone! I've got a few events lined up for November. Two are free and one is paid. Here they are! ✔ November 7th @ 1PM Eastern- HR Strategies for Client Growth with @Bryan Olson . Join us for this free call. ✔ November 13th @ 1PM Eastern, Revenue Masters Hub kicks off. We'll meet weekly for six months. Paid program. Details here. ✔ November 14th @12 PM Eastern, Referral Building for Fractionals. Free Event. Register in the calendar. We'll be going over ways to strenghten your referral building system.