Nov 15 in Sales and Marketing
Stop Guessing! Identify Your True Ideal Client
One of the biggest mistakes people make when starting a business is thinking they already know who their ideal client is. They might have an idea, but most haven’t looked closely enough. Knowing your client is a huge part of building a business that works. When you’re clear on who needs your help the most, you can connect with them more easily, make better offers, and build strong, lasting relationships.
Here’s how to get really clear on your ideal client:
🌟Focus on Problems, Not Just People: Think about what problems people in your market face. Then ask, “Which of these problems can I solve best?” This helps you get more specific about who you’re here to help.
🌟Talk to Real People: It’s important to have real conversations with potential clients. When you listen to people talk about their problems, you’ll learn more about what they need and how you can help.
🌟Try, Learn, and Improve: Your ideal client might change as you get new clients. Notice which clients are the best fit and why. Then, use what you learn to make your client profile even clearer.
🌟Don’t Try to Help Everyone: When you focus on a specific type of client, you get known for your skills in that area. Saying “no” to clients who aren’t a great fit can help you build a stronger reputation and do your best work.
If you’d like more help with this, my Business Growth Essentials mentoring sessions will show you how to define, reach, and win over the clients who need you most. Message me for details or follow this link. I've got a special Black Friday Deal going on you may want to take advantage of.
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Stop Guessing! Identify Your True Ideal Client
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