Create Your Core Offer Worshop will be held on Nov 29th @ noon Eastern. Advanced registration is required. By the end of this workshop, attendees will have a clearly defined core offer that resonates with their target clients and can be immediately implemented in their business or freelancing practice. Duration: 1.5 hours (could be extended to 2 hours with Q&A and live examples) https://calendly.com/reneecormier-cmo/create-your-core-offer-workshop

Have you created a compelling offer that solves an important problem for your clients? What do I mean by "offer"? An offer is a specific solution designed to address a key pain point or challenge faced by a fractional’s ideal client, providing clear value and a compelling reason for the client to engage their services. It defines what problem will be solved, how the fractional will achieve this, and what tangible outcomes the client can expect.

After meeting with many of you in strategy calls, I noticed that several of you have multiple offers in play. While having options can seem like a good strategy, it can actually dilute your impact. My top advice? Single out the one offer that’s truly compelling and focus on making it shine. Make that core offer the focus on your one-pagers and website home page. I know it's tempting to try to cover all the bases—but this can backfire. Too many options make it hard for clients to see the value you bring. Here’s how to keep your offers clear and help clients quickly understand what you do. 1. Start with Your Core Solution Identify the main problem you solve that most clients face. This is your core offer. Ask yourself, “What is the one thing clients would happily pay me for?” Focus your primary offer on solving this key issue. 2. Streamline and Simplify If you already have multiple offers, take a close look at each one. Ask yourself if every offer is necessary. Could some be combined? Are any too similar? Keep only the offers that are truly unique and valuable. 3. Test for Value Try out each of your offers with potential clients to see what sticks. Which offer gets the most interest? Which one brings in the best feedback? Let client responses guide you to the offer that solves their biggest pain points. 4. Pick a “Signature” Offer Once you find the most effective solution, make it your main offer—the one you talk about first and promote most. Think of this as your “signature” offer. It’s the offer that represents the core of what you do and creates the strongest impact for clients. 5. Limit Additional Offers If you still want to offer more than one solution, make sure each additional offer is distinct. For example, if your core offer is a lead-generation system, an add-on could be a short training on social media outreach. Each offer should fill a unique need. 6. Be Consistent in Messaging Talk about your offers in a way that keeps your message clear. If you have three offers, mention them only when relevant—don’t list them all at once. Stick to the main offer most of the time, and bring up other options only when they’re a better fit for the client’s needs.

One of the biggest mistakes people make when starting a business is thinking they already know who their ideal client is. They might have an idea, but most haven’t looked closely enough. Knowing your client is a huge part of building a business that works. When you’re clear on who needs your help the most, you can connect with them more easily, make better offers, and build strong, lasting relationships. Here’s how to get really clear on your ideal client: 🌟Focus on Problems, Not Just People: Think about what problems people in your market face. Then ask, “Which of these problems can I solve best?” This helps you get more specific about who you’re here to help. 🌟Talk to Real People: It’s important to have real conversations with potential clients. When you listen to people talk about their problems, you’ll learn more about what they need and how you can help. 🌟Try, Learn, and Improve: Your ideal client might change as you get new clients. Notice which clients are the best fit and why. Then, use what you learn to make your client profile even clearer. 🌟Don’t Try to Help Everyone: When you focus on a specific type of client, you get known for your skills in that area. Saying “no” to clients who aren’t a great fit can help you build a stronger reputation and do your best work. If you’d like more help with this, my Business Growth Essentials mentoring sessions will show you how to define, reach, and win over the clients who need you most. Message me for details or follow this link. I've got a special Black Friday Deal going on you may want to take advantage of.

The least cumbersome path to reaching decision makers through cold outreach is LinkedIn messaging. Crafting a LinkedIn messaging campaign that grabs attention and builds relationships is key to connecting with decision-makers. Here’s how to make sure your messages stand out and encourage engagement: ➡️ Know Who You’re Talking To: Be clear on your target client and their main challenges. Structure your message around a specific problem they’re likely dealing with, such as inefficiencies in their sales process or missed revenue opportunities. ➡️ Keep It Brief and Friendly: Use simple language and keep messages short. Aim for 2-3 lines for a connection request and 4-5 lines for follow-ups. A friendly, casual tone works best. ➡️ Invite Collaboration: Phrasing that suggests partnership, like “explore ways to collaborate” or “share strategies,” can make the message feel more engaging and valuable. ➡️ Ask Thoughtful Questions: Show insight by referencing known challenges in their field. For example, “Are you finding that broken sales pipelines or inefficient processes impact your growth goals?” This makes the message relatable and positions you as someone who understands their industry. ➡️ Use a Gentle Call-to-Action: Instead of pushing for a meeting, try “Let’s connect to explore ideas” or “Would you be open to sharing how you manage [specific challenge]?” This approach feels less sales-driven and more like a genuine conversation starter. ➡️Include Light Social Proof: Phrases like “We partner with businesses in [industry]” or “Helping leaders in [sector] overcome [specific challenge]” add credibility without sounding too formal or boastful. ➡️Avoid Overused Buzzwords: Words like “innovative” or “disruptive” can come across as insincere. Instead, be specific about the benefits you provide, like “improving sales processes” or “enhancing team efficiency.” ➡️ Follow-Up with a Purpose: For follow-ups, reiterate the question or reference a specific industry challenge. Keep it concise, like “Just following up to see if this is something you’re working on too. Would love to connect if so!”