We can all use an extra set of eyes sometimes. Whether it's a VSL, email, newsletter, or just a piece for your portfolio, hit me up with any copy you could use an extra set of eyes on! You can post here or DM me.

As a way to hold myself accountable and "work in weeks, not days," here's what I plan on achieving this week for this group: 1. At least 5 60-second tips and tricks - These will help you either a) improve your writing immediately or b) save you time (so you can work on other important things in your business or writing) 2. Re-do my welcome video - I know it was bad, but that was kind of the point. I'm sure the next one won't be a lot better, but improving is improving. 3. Design a "Portfolio Builder" Module so that when people join Six Figure Writer they can hit the ground running and make progress immediately. If there's anything else you'd like me to focus on, I'm all 🌽🌽.

This is the ONE book you should read about copywriting. If you've been looking for a copywriting book that will help you writer better and serve your customers/clients more, this is the book. It outlines the importance of making your customer the main character instead of the brand. It also speaks of simplifying your message and treating the solutions you provide like a movie script. There is a guide/blueprint they have you use at the end of the book to bring it all together. This includes: 1. Character – Identifying who the customer is and what they want. 2. Problem – Pinpointing a specific problem the customer faces. 3. Guide – Positioning the brand as a guide to help the customer, showing empathy and authority. 4. Plan – Providing a clear, actionable plan for the customer to follow. 5. Call to Action – Prompting the customer to take action. 6. Success – Showing how the product or service will lead to success for the customer. 7. Failure – Outlining what the customer risks by not taking action. But - you know what's even more amazing than that? You can hop on over to ChatGPT and build the StoryBrand framework with it! I just put in the prompt, "are you familiar with storybrand by donald miller?" and we are off to the races! Here is what it's helped me nail down for this group – Six Figure Writer: 1. Character - Who they are: A professional writer, often in a traditional job or freelance position, who wants financial security and greater control over their career. - What they want: To make over six figures so they can achieve financial freedom, avoid job insecurity, and choose work they’re passionate about with high-quality clients. 2. Problem - External Problem: They aren’t making enough money in their writing career to feel secure or fulfilled. - Internal Problem: They feel undervalued, stuck, or financially strained and are frustrated by limited income and job control. - Philosophical Problem: They believe they deserve to do fulfilling work and be compensated well for it.

What does a six-figure income mean for you? This weekend, I went to a wedding where the bride and groom—and a good chunk of the attendees—were former coworkers from my first marketing agency. As we caught up on each other's lives, we all seemed to have a similar story that began with, "After I was laid off..." Marketing agencies are notorious for layoffs. It's rare to go over two years at an agency without some part of the company being chopped for budgetary reasons. I, myself, have been laid off from my last three agencies. The first time it happens, you think, "What did I do wrong?" The second time, you think, "Is this just my life now?" And the third, you think, "I need to build my own thing that can't be taken away from me." Which is a big reason for Six Figure Writer. Not only is it an opportunity to teach what I've learned over the last 10+ years to other people to help them earn an income outside of their normal 9-5, but it's also an opportunity to build something for myself that can't be ripped away. I do not want to live at the mercy of people who just look at spreadsheets and use algorithms to make budget cuts to please shareholders. If I can help even one person in this community become immune to their employer's whims, then it will all be worth it. After every single layoff, I became smarter and stronger. Since my last one in March of this year, I've more than doubled the income I was making before. The freedom that comes from knowing you control your own destiny is a feeling I want everyone in this group to have someday. I will work my butt off to make this the greatest investment of time you've ever made.

Started re-reading Building a Story Brand and was reminded of ”If it’s confusing, you’re losing.” So often as writers we want to be clever. But being clever often leads to confusion. If you write something and think “this seems to simple or too easy” then it’s probably the right way to say it.