Not having an irresistible offer is probably causing 90% of your 'money making' problems. Context: I run 2 (very similar) coaching programs. One is called Contentpreneurs & the other one is called Business in a Weekend. Contentpreneurs provides group coaching whereas Business in a Weekend provides 1 on 1 coaching. Both help content creators launch & scale profitable online businesses from their phones & laptops. The end result for each program is to have the client making at least $10,000/month with their own online course or coaching program. But the biggest struggle I see my clients facing is in not knowing what to offer because they don't know what the END RESULT for their client is going to be. The END RESULT should not be (although often is) confused with the PROCESS required to achieve a desired result. Turns out, nobody wants to buy a process, they want to buy an end result. Proof: Do you care more about the special diet plan (process) or the sexy body (end result) that you're going to get from a coaching program? The way I usually solve this “end result” problem with my clients is by getting on a 1:1 Zoom call with them and helping them brainstorm an awesome offer/end result that I know will sell really well + feels authentic for them. But since I can’t do 1:1 Zoom calls with everyone… My goal with this post is to be able to solve this ‘Offer/End Result Issue’ once and for all, for everyone - even you! To do that, we need to get you clear on THE END RESULT that your customer wants, and is willing to pay you for. So let’s start by laying the groundwork with 2 undeniable facts. 1 fact about business & 1 fact about human nature: First fact: The primary goal of any business is getting money from the customers pockets, into the business’ pockets. Sure, there are other goals, but without this primary goal, the business dies.

No niche? No problem. Watch this.

#How Unsuccessful Poople Become Successful

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