Here's what you need: - One Lead Magnet to Grab Attention (Here) - One Landing Page to Collect the Lead (Here) - One Source of Eyeaballs to Get the Traffic (Here) That's why I put together this bundle.

I’m posting this ‘walkie-selfie’ to deliver on a promise I made to our NEWEST group member, @James Michael Woot woot!! 😝😝😝

Why is the cover art of this group me in front of a bricked up wall? Yep, that used to be a door. That's what sales and marketing in B2B is like now. Most of the strategies that we once relied on no longer work. They have been BRICKED UP. So, here's what I want to know... What's working for YOU right now? How do you get new leads, prospects, clients into your business? No strategy is too obvious. I'll tell you my strategies if you tell me yours. ;-)

In my home town, thousands of people gathered outside the local botanic gardens… …to watch the Corpse Flower open. Strangely, it was a HUGE event. It was in the news, it was talked about in cafes and diners, it was Live Streamed! And that’s because the Corpse Flower only blooms once every 7 to 9 years. And it smells like rotting flesh. But that’s not the strange thing. The strange thing is that pretty much NONE OF THE PEOPLE who lined up (some for hours) to see the Corpse Flower had any interest in botany, or flowers, or corpses. Indeed, most of us normally try to avoid the smell of rotting flesh! So, what was really happening here? Humans are hard-wired to desire things that are ‘scarce’. And that served us well in ancestral times. If something was in limited supply, you had to grab that thing. Grabbing that scarce thing could have meant the difference between life and death. But, in modern times, there are very few things that will kill you. Most of us are more likely to die of obesity than starvation! So, what's the purpose of this post? I'm highlighting a marketing tactic. If you want to 'engineer desire' in you or your product or what you do... Here are a couple of ethical ways that you can harness the principle of 'scarcity'. 1) Limit the types of people or businesses that you work with. This not only helps with scarcity but it helps you build a better business too. When you choose to work with anyone, you will always provide an 'inconsistent' experience. And you can't grow any type of scaleable business that way. Off less things to less people, and everyone wins. 2) Create barriers for people who want to meet with you. We use 'triage' forms to pre-quliafy who we choose to meet with. That way, we don't waste our time meeting with people who are the wrong fit. If you'd like to see an example of that, answer the question below. WHAT TYPE OF BUSINESS DO YOU HAVE: A.) We sell KNOWLEDGE & EXPERTISE

In this group, you unlock membership levels based on engagement. For example, when you post a comment or value bomb, and if people like that, you earn points. Now, I can give these levels (1 - 8) specific names. Here are some thoughts I've been having: LIST #1: Leadership - Newbie – Green and a bit clueless but eager to learn - Hustler – Taking action, putting in the effort, but still stuck 'hustling' - Connector – Building meaningful relationships and establishing a network. - Influencer – Sharing ideas and beginning to inspire others within and BEYOND the community. - Thought Leader – Driving conversations, challenging norms, and shaping perspectives. - Trailblazer – Testing cncepts, pioneering new ideas, breaking barriers, and leading the way. - B2B Famous – Recognized as a go-to authority, setting benchmarks for others. - Legacy Builder – Creating lasting change and empowering future leaders. I thought it might be fun to yse names? LIST #2: Silly Names - Novice Nick – Just starting out, full of questions and curiosity. - Explorer Elle – Taking the first steps into uncharted territory. - Connector Chris – Building relationships and creating networks. - Visionary Vicky – Seeing the big picture and crafting a compelling strategy. - Growth Guru Gary – Mastering systems for growth and scaling. - Influencer Iris – Becoming a leader and inspiring the community. - Authority Andy – Known for expertise and respected in the field. - Legacy Lara – Leaving a lasting mark and helping others succeed. What about levels of sales and marketing mastery? LIST #3: Mastery - Hustler – Stuck "Hustling" for every opportunity. - Offer Maker – Crafting compelling offers and converting leads into paying clients. - System Stacker – Developing strategies to attract potential clients systematically. - Connector – Building meaningful relationships, connecting others in your network. - Influencer – Establishing trust and authority, leading conversations that attract interest. - Revenue Raiser – Mastering the art of finalizing deals with ease and consistency. - Advisor – Becoming a trusted partner, providing value beyond the transaction. - Client Magnet – Attracting ideal clients effortlessly, with a reputation that precedes you.