...Got this post from Alen Sultanic this morning. Kind of relates to why we don't have to pitch and close advertisers like so many other businesses. _____________________________ To build a sustainable business, your product or service must be something they can sustainably afford. The concept of inclusion vs exclusion marketing is one of the most potent thinking models you can use for business. How many want to give you money vs how many actually can give you money? Sure, just about everyone wants a Ferrari or a Patek and to fly Privately. ...But how many actually can? The rate limiter of your business is the size of your audience, and their rate limiter is their income. The more they can afford, the more they can buy. The less they can afford, the less they can buy. Most marketers these days are operating with the motto "charge more," "qualified leads," and "scale"... It only works to a degree, as it violates the inclusion vs exclusion principle. The more you charge, the less of them can afford it. The more you need to qualify, the less qualified there are. And the less you can scale. So how about this...instead of charging more, qualified lead and scale. We just flip it and charge less so everyone can afford it. ...Build a great relationship with them, and then we create qualified leads instead of having to qualify them. And then we can scale. Here are a few notable companies that went broke by trying to follow exclusion principles... ...Ferrari, Lamborghini, Patek Philippe, Rolls-Royce, Bugatti, and many others wouldn't survive without the LMVH conglomerate buying them. What's really interesting here is that companies who follow inclusion principles bought them. Fiat bought Ferrari, VW bought Lambo, BMW bought Rolls Royce, Bugatti is owned by VW as well, and Patek was bought by the Stern brothers, who were their suppliers. If you look deeply all across the world, in every single industry, you'll notice this principle at play.

We all know people who aren't as smart as us, who are more "successful" than we feel we are. What's their secret? Most of the time, it's simply because they take action while we're still trying to make a decision. Here are some "action steps" you can take immediately to get you started on your path to success, whatever that means to you. The first step in getting from where you are to where you want to be, is putting yourself there, not just mentally, but physically. Want a new car - go drive one and talk to the salesperson. Want a new house - go pick it out and have an agent show it to you. Want to make more money - hang out with people that make more than you. How? When you finish your work and you're ready for a cocktail, instead of going to your usual bar/lounge, go to the Marriot or Hilton. Yes, the drink will cost you a couple of bucks more but it will be worth it. Eavesdrop on the conversations and listen for the difference in the way people think. Doesn't matter what business they're in, they think on a different level than most folks. Want to do the opposite? (just for fun). Go to the Waffle House at 3 am and listen to the way those people think. You'll see that it's a chicken and egg thing. Most people say to themselves "I'll believe it when I see it". Winners say "I'll see it when I believe it". Put yourself in the environment you desire and let the "magic" of your subconscious put you there permanently . That's all for today... 🏆 ps I wrote this back in the spring, but it's always true. Recently Hormozi did a video that basically said that the amount of success people had was directly related to the speed at which they make decisions. I concur.

It's official. The call will be Thursday morning at 10 am CENTRAL Time. I'll send out a link Sunday afternoon. I look forward to meeting everyone!

Hi Everyone, I just joined the group and it seems like almost evreyone is in the west. Just curious if there are any easterners here. I'm from near Philadelphia.