Hey John any tips or advice on lowering CPMs? I know end of day CPA is all that matters, but I’m facing unusually high CPMs that makes it impossible to scale. Most of my ads are getting north of $200+ CPMs. Some in the $300 and some in the $500s too. So I’ll have stuff that looks good with 10-15% CTR but then it’ll have $200+ CPMs which then makes my CPCs like $5-10+. And when you’re doing something that pays $10, it’s impossible to make the economics work. I don’t know if you recommend I test 3-5 new ad accounts and see which provides cheapest results? The constants in all my set up is the same BM, same domain/URL, same page builder (Convertri). I hit up your guy Max to see if he can check if my stuff is flagged and/or if his accounts do have these high CPMs. Thanks!

In general what's the average metrics for clicks on a call now button on a pre lander, percentage of calls that connect from previous step, and call conversion. 20-50% > 70% > 25%

Has the training dissapeared? I only have access to the resources in the classroom

@John Casto is there any reason you drive traffic via a landing page vs direct linking to the call from an ad? I assume it pre qualifies the call improving call quality. Have you dabbled in PPC call ads? I assume due to media costs there's less margins and higher budgets required?

Thanks for adding me to the group, John... and sharing all your knowledge. Who owns the call recording data? I assume within Ringba, we can hear the full sales call with the buyer/sales rep?