High CPMs · Bulletproof Scaling

High CPMs

Hey John any tips or advice on lowering CPMs? I know end of day CPA is all that matters, but I’m facing unusually high CPMs that makes it impossible to scale.

Most of my ads are getting north of $200+ CPMs. Some in the $300 and some in the $500s too.

So I’ll have stuff that looks good with 10-15% CTR but then it’ll have $200+ CPMs which then makes my CPCs like $5-10+. And when you’re doing something that pays $10, it’s impossible to make the economics work.

I don’t know if you recommend I test 3-5 new ad accounts and see which provides cheapest results?

The constants in all my set up is the same BM, same domain/URL, same page builder (Convertri).

I hit up your guy Max to see if he can check if my stuff is flagged and/or if his accounts do have these high CPMs.

Thanks!

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