Answering your questions, campaigns, and what not from the post I did 28 days ago. Sorry it's taken a while - I had family over. Anyway, heres a long old answer to all of your challenges, and some un-welcomed critiques of your plans. This will likely end up as a podcast. But cos you guys are here, you get to see it first. Enjoy.

I decided to start posting regularly on LinkedIn, even though I'm not sure it's where my ideal clients are. Why? 1) because it helps me in my own process 2) because there are a lot of marketing professionals on LinkedIn. If they know my stuff, it might be easier to work with one of em if I decide to. Sure, I secretly hope it will lead to sales too. What about the magazine you were working on? The LinkedIn stuff will be repurposed for the magazine (reasons 1 and 2).

Hey Gang, It's been quiet in here as pointed out by @Chris Spruce So I'm curious... 1) What direct mail are you sending at the moment? (Include pictures like @Darren Mudd did with his handwritten letter) 2) If none, what ideas are you pondering? (Again, bonus points for pictures) 3) Finally... What's the biggest problem you are facing when it comes to direct mail specifically? Wether you are actively sending shit, or are completely stumped. Let me know what parts you find tricky. I'll go first. We are gearing up to send a few thousand postcards (Here's my recent LinkedIn post with some naval-gazing insights) The plan is to send them out, and drive them to a VSL where they can request more information. Sent in the mail, of course. The pack may include (but not finalised) the unicorn client report, our death of social media white paper, and a sales letter. Our biggest challenge has been finding a mail house that can handle the volume, as we want handwritten, custom printed envelopes for the postcard, physical stamps, and each postcard to personalised. This will remain a challenge until we have our own setup complete. So, let me know below what you're up to, your schemes, or your challenges.

I am struggling with building my "list" of names and addresses. Anybody found any software or companies that can complie this information?

One of the channels I get leads from is search engines, specifically Google, and a big part of local SEO success depends on the Google Business Profile (GBP) and the amount of reviews you have. As a local website design guy, this is one of the big battlegrounds, and one fraught with fake testimonials, which means I have to work doubly hard to get those reviews (I bloody well earned them after all, so I'll ask). Problem is, people forget to leave the reviews when they'd already said they'd do it. Or, worse, Google's annoying AI (I call it "Hal" just like the AI in that 2001 Space movie, the one that disobeys Dave) has randomly deleted reviews in the past, thinking they were spam when they were in fact genuine. Anyway, I want more reviews, and I don't want to have to email anyone, or text them, or even phone them, because I want to do it in a better way that might be repeatable for all future clients, as well as possibly making it more likely I'll get more referrals in their networks, leading to a high calibre of client. This is my letter. Each one took 23 minutes to write, and I've seven of them. I'll post these shortly and wait to see what the response is. Like I said, the plan is to get reviews, and I noticed my clients have the same problem getting THEIR clients/customers to write reviews (even though many of them aren't even thinking about it, so they don't know the problem exists). I wish we didn't live in this world of bullshit reviews, but these are tactics that absolutely do help, since it's bottom of the funnel (BOFU) content that I can repurpose on my website, which is useful as part of making an offer in long form sales copy. Writing is pretty tiring, but it feels like I'm building that muscle by doing it regularly, even for the ones I never send. Thoughts?