Roast my direct mail · Well Fed Renegades

Roast my direct mail

One of the channels I get leads from is search engines, specifically Google, and a big part of local SEO success depends on the Google Business Profile (GBP) and the amount of reviews you have.

As a local website design guy, this is one of the big battlegrounds, and one fraught with fake testimonials, which means I have to work doubly hard to get those reviews (I bloody well earned them after all, so I'll ask).

Problem is, people forget to leave the reviews when they'd already said they'd do it. Or, worse, Google's annoying AI (I call it "Hal" just like the AI in that 2001 Space movie, the one that disobeys Dave) has randomly deleted reviews in the past, thinking they were spam when they were in fact genuine.

Anyway, I want more reviews, and I don't want to have to email anyone, or text them, or even phone them, because I want to do it in a better way that might be repeatable for all future clients, as well as possibly making it more likely I'll get more referrals in their networks, leading to a high calibre of client.

This is my letter. Each one took 23 minutes to write, and I've seven of them. I'll post these shortly and wait to see what the response is.

Like I said, the plan is to get reviews, and I noticed my clients have the same problem getting THEIR clients/customers to write reviews (even though many of them aren't even thinking about it, so they don't know the problem exists).

I wish we didn't live in this world of bullshit reviews, but these are tactics that absolutely do help, since it's bottom of the funnel (BOFU) content that I can repurpose on my website, which is useful as part of making an offer in long form sales copy.

Writing is pretty tiring, but it feels like I'm building that muscle by doing it regularly, even for the ones I never send. Thoughts?

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