Hey Gang,
It's been quiet in here as pointed out by So I'm curious...
1) What direct mail are you sending at the moment? (Include pictures like did with his handwritten letter) 2) If none, what ideas are you pondering? (Again, bonus points for pictures)
3) Finally... What's the biggest problem you are facing when it comes to direct mail specifically?
Wether you are actively sending shit, or are completely stumped. Let me know what parts you find tricky.
I'll go first.
The plan is to send them out, and drive them to a VSL where they can request more information. Sent in the mail, of course. The pack may include (but not finalised) the unicorn client report, our death of social media white paper, and a sales letter.
Our biggest challenge has been finding a mail house that can handle the volume, as we want handwritten, custom printed envelopes for the postcard, physical stamps, and each postcard to personalised.
This will remain a challenge until we have our own setup complete.
So, let me know below what you're up to, your schemes, or your challenges.