As 20+ year entrepreneur myself, I've been wondering whether to create a free community, free to paid or paid community only. Based on the stats of this community alone, I think paid communities work best. Stephen is pretty direct, and I hope this post isn't taken the wrong way - or at least, incites discussion. Looking at the stats - 85% of all the members on this board are Level 1 - Procrastinator's. That means they signed up, and then don't comment or interact with anyone on the board. That's a lot of people doing nothing, but the 8k member count looks impressive! Skool is set up in a way where you have to comment on posts, in order to upgrade your posting ability. So you'll see welcome post replies, "thanks" comments and unproductive replies to posts. I don't think it helps the community. Instead, paid members usually join either to download resources or to ask direct questions that they need answers to. The post quality will go up, as the posts will be super specific too.

What tool do you use to keep your mission on track and your content on brand?

People over complicate it. When you understand the details of your ICP you can become rich. This stands for ideal customer profile This is because you know - who they are - Where they hang out - How much they make (to afford your service) - Their biggest bottlenecks (for your solution) So in my case - primarily agencies, coaches & consultants (have and can work in other industries) - Social media (dm outreach + paid ads + inbound content leads) - Need to be making $15k+/mo to afford service - Acquiring leads, nurturing & converting (essentially what every business leads to actually be a business lol) Once you find your ICP, you’ll know where to find them and ofc what to offer them. - have a killer dm script (with the correct follow up protocols) - Have a killer media team (for ads and targeting) - Licensed AI voice agents + conversional AI - Help with content making sure they become a face people know, like & trust From there, it’s all a numbers & volume game. Your offer and results represent the price you can charge. If you can take someone from $20k to $100k months in 120 days, you can justify $15k deals easily (and push for rev share 😉) Whereas if your offer only makes your ICP an extra $5-10k per month, it’s much harder to justify your upfront fee. Find where your ICP hangs and go all in. And then book your calender like this

Hi! Welcome to the Content Academy. This community is designed to help you build a profitable content strategy, efficient team & automated content process. Step 1: Introduce yourself in THIS THREAD below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Read the rules and checkout our free courses and paid programs

Recent client work what do you guys think