Find your ICP - get rich
People over complicate it.
When you understand the details of your ICP you can become rich.
This stands for ideal customer profile
This is because you know
  • who they are
  • Where they hang out
  • How much they make (to afford your service)
  • Their biggest bottlenecks (for your solution)
So in my case
  • primarily agencies, coaches & consultants (have and can work in other industries)
  • Social media (dm outreach + paid ads + inbound content leads)
  • Need to be making $15k+/mo to afford service
  • Acquiring leads, nurturing & converting (essentially what every business leads to actually be a business lol)
Once you find your ICP, you’ll know where to find them and ofc what to offer them.
  • have a killer dm script (with the correct follow up protocols)
  • Have a killer media team (for ads and targeting)
  • Licensed AI voice agents + conversional AI
  • Help with content making sure they become a face people know, like & trust
From there, it’s all a numbers & volume game.
Your offer and results represent the price you can charge.
If you can take someone from $20k to $100k months in 120 days, you can justify $15k deals easily (and push for rev share 😉)
Whereas if your offer only makes your ICP an extra $5-10k per month, it’s much harder to justify your upfront fee.
Find where your ICP hangs and go all in.
And then book your calender like this
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Harry Clark
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Find your ICP - get rich
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