=========================== Industry: =========================== Tourism. Guided safari tours in Africa. The client has done a good job of putting together offers over the past 2 years. He runs Facebook ads to these offers targeting the US that leads to Messenger. From there he has conversations via Messenger with prospective customers who responds, comments on the Ads and converts them (some of them in Messenger without a phone call, some after a phone call). Unfortunately they never captured phone numbers for most of the leads (I've now changed this), only emails. We have a few thousand email addresses to work with over the next few months. So we ran this initial DR via Email only with the offer the worked the best over the past 2 years =========================== DR Offer verbiage: =========================== Hey PROSPECT NAME, It's CLIENT NAME at CLIENT BUSINESS. We have a few spaces open for our popular "PACKAGE NAME" safari tour package in the PROVINCE NAME of AFRICAN COUNTRY, would you like to claim one of our last remaining dates for 2024? Just hit reply and let me know - CLIENT NAME IMAGE INSERTED WITH SOME DETAILS ABOUT PACKAGE WITH PRICE Side Note: 95% of customers book a at least a year in advance. It takes a lot of planning and the entry level ticket price is $6500 all the way up to $100,000+ depending on the extras. The IMAGE has the price on the package as well as what is included and excluded in the package (Think of those ads you see for a holiday to an exotic island for 2 adults for 7 days). This specific package is priced at $7900 =========================== Number of contacts activated (List Size We Sent To): =========================== 110 (over 1 day to test the offer, open rates of email etc) =========================== Number of appts set: =========================== 4 after 24 hours, this will go up as we are actively still talking to prospects and pushing them for a phone meeting. =========================== Percentage of contacts converted to appointments: