DR Results · GoHighLevel w/ Robb Bailey

DR Results

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Industry:

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Tourism. Guided safari tours in Africa. The client has done a good job of putting together offers over the past 2 years. He runs Facebook ads to these offers targeting the US that leads to Messenger. From there he has conversations via Messenger with prospective customers who responds, comments on the Ads and converts them (some of them in Messenger without a phone call, some after a phone call). Unfortunately they never captured phone numbers for most of the leads (I've now changed this), only emails. We have a few thousand email addresses to work with over the next few months. So we ran this initial DR via Email only with the offer the worked the best over the past 2 years

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DR Offer verbiage:

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Hey PROSPECT NAME,

It's CLIENT NAME at CLIENT BUSINESS. We have a few spaces open for our popular "PACKAGE NAME" safari tour package in the PROVINCE NAME of AFRICAN COUNTRY, would you like to claim one of our last remaining dates for 2024?

Just hit reply and let me know

- CLIENT NAME

IMAGE INSERTED WITH SOME DETAILS ABOUT PACKAGE WITH PRICE

Side Note: 95% of customers book a at least a year in advance. It takes a lot of planning and the entry level ticket price is $6500 all the way up to $100,000+ depending on the extras. The IMAGE has the price on the package as well as what is included and excluded in the package (Think of those ads you see for a holiday to an exotic island for 2 adults for 7 days). This specific package is priced at $7900

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Number of contacts activated (List Size We Sent To):

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110 (over 1 day to test the offer, open rates of email etc)

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Number of appts set:

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4 after 24 hours, this will go up as we are actively still talking to prospects and pushing them for a phone meeting.

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Percentage of contacts converted to appointments:

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3.6%

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Overall list size:

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3726

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Appointments prediction (Based On Overall List Size):

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220

SIDE NOTE: The predicted appointments is based on a 6% contacts to appointments rate whereas we only achieved 3.6% in the first run. We are confident we can achieve 6%+ for the next runs because we are not going with email only. We are doing the initial DR Offer in Messenger with a paid broadcast via Manychat because that has a much higher open and response rate than email and then pulling that into Highlevel where the Lead Nurturing, Booking Confirmation etc will take place. This is the closest we can come to SMS results without having phone numbers

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Predicted show rate (On Overall List Size):

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70%

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Predicted close rate:

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40% - Even though the client is very good at selling the packages over the phone, has a very strong online reputation and has a great offer, we are predicting a 40% close rate based on the ticket price and a few other factors specific to the niche (International travel for leisure, especially to Africa comes with some challenges)

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Avg sale value:

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$7900

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Predicted $$$:

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$480,000.00

SIDE NOTE: This is very conservative. Most customers who buy the $7900 package end up spending closer to $10K once they are in Africa. The client (business owner) is very good at upselling once the customers are in his ecosystem. That $480K can easily become $800K+ for the client. And that is first year revenue, not LTV - that will be much higher as the average customer returns 2.5 times

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Number of times DR will be run per year:

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4 - 6 to achieve the predicted $$$

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What have gone well

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For email only, the initial results are not bad. Deliverability for a promotional email on an imported list on a new sending domain is actually very good. We used LeadConnecter as the Email service with a dedicated domain. From the initial 110 emails, we'll close $15,000 before the end of the week. We'll take that as a win

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What have gone poorly

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Responsiveness of prospects. I think this is just the way people treat email. They will reply to our initial DR Offer email extremely positively but then go quite on the follow ups to book an appointment. There are a number of prospects in the Opt In stage of the Sales Opp Pipeline but I am not happy with the percentage we get moved over to the Appointment Set stage. To combat this we are moving the communication channel to Messenger.

Thanks to Robb and his team for putting together this community and the training resources. I wonder if people realize just how valuable it is. It's going to put a heck of a lot of money in my clients and my pockets

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