7 Hacks For Writing Irresistible Episode Titles
Did you know that episode TITLES are one of the most important elements of your podcast? 😯 I’ve spoken to countless hosts who have over 1 million downloads, and all of them say that episode titles were a crucial element in achieving that milestone. I made a list of 7 ways to upgrade your podcast titles immediately. ⬇️⬇️⬇️ 1. The 4 U’s: Unique, Ultra-Specific, Urgent, Useful - These are essential qualities identified by Michael Masterson to create compelling content. 2. Audience-Centric Writing: Always consider your audience. Ask yourself, "Would I be intrigued enough to click on this title?" 3. Effective Title Formulas: Utilize starter phrases for titles like "How to," "Why You," "How I," and "Stop THIS - Do THIS instead" to grab attention quickly. 4. Descriptive Enhancements in Titles: Incorporate additional descriptive words within brackets to add context or highlight ease or timeliness: How to Grow a Podcast (It’s Easy) How to Use Instagram to Get More Listeners (In 2024) 5. Strategic Use of Lists: Employ lists to structure content clearly and effectively: 7 Ways to… 3 Reasons Why… 6. Highlighting Prominent Guests: If the episode features a well-known guest, prioritize their name in the title. For other episodes, format the title first followed by the guest’s name in brackets: Big Name FIRST: "Elon Musk - Insights on Future Technologies" Otherwise: "Exploring Deep Sea Mysteries (With John Doe)" 7. Capitalization of Key Words: Emphasize important words in titles to make them stand out and enhance readability Why you MUST do this NOW How to STOP doing this I go into each strategy in detail on the recent episode of Oh My Pod. I hope you check it out! 👇 https://oh-my-pod-podcast-strategy.cohostpodcasting.com/