I recently spoke with Rob Cressy, a prolific content creator, AI expert, and podcaster, about leveraging email marketing to promote your podcast and build your audience. Wrong Way: - 🚫 Not having any email capture for your podcast audience - 🚫 Expecting immediate conversions from new subscribers - 🚫 Sending the same generic emails to your entire list - 🚫 Thinking that promoting your podcast via email is "icky" or salesy Right Way: - ✅ Creating lead magnets and incentives for listeners to join your email list - ✅ Nurturing new subscribers with a welcome sequence of valuable content - ✅ Segmenting your email list based on subscriber interests and behaviors - ✅ Naturally promoting relevant podcast episodes in your email newsletters - ✅ Understanding that building trust with your audience takes time and consistency P.S. Want to hear more about Rob's strategies for combining podcasting and email marketing? Check out the full episode on the "Oh My Pod" podcast: https://oh-my-pod-podcast-strategy.cohostpodcasting.com/

Hey Team, In the newest episode of Oh My Pod, the podcast that teaches you how to grow and automate your podcast, I interviewed marketing expert Stacy Reed. She has worked with big names like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more generating over $150 Million in sales across channels like Facebook, Instagram, TikTok, Pinterest, and more. 😵 3 Main Takeaways: 1. Repurpose your content like a ninja. Podcasting is a very high-leverage activity for entrepreneurs because you can create 1 great piece of content and then break that into lots of other content. 2. Turning a podcast episode into a lead magnet You can create a training or resource of some kind as the “homework” for a given podcast episode - thereby getting more emails for your list. 3. Using podcast episodes to further a sales decision Your podcast is evergreen content. It can serve as an answer to a question a prospect might have, or as the solution to a problem they are facing. To hear Stacy and I go more in-depth on these unlocks and more, listen to our interview. 👇 https://oh-my-pod-podcast-strategy.cohostpodcasting.com/

Especially if you are podcasting for your business! Why YouTube? Cause... - It's the second largest search engine in the world - It lets your prospective clients see your face and connect with you deeper - It only takes slightly more time than having an audio-only podcast Now... how? I made a step by step breakdown of what you need to do to get your show onto YouTube. Check it out! https://oh-my-pod-podcast-strategy.cohostpodcasting.com/

Let's change that! If you don't already have a podcast assistant, you need one. In this episode, I break down how to get a VA for your podcast in 4 Simple Steps. Check it out! https://oh-my-pod-podcast-strategy.cohostpodcasting.com/

I interviewed Ann Carden on my latest podcast episode, where she shared her expertise on using podcasting to attract premium clients. Ann has been an entrepreneur for over 34 years, built seven businesses, and sold five of them. She coaches high-level entrepreneurs on getting 25k to 400k clients. Wrong Way: - Having no strategy and inviting random guests - Focusing only on growing a huge audience - Never leveraging your podcast to build relationships - Trying to hard sell guests at the end of interviews Right Way: - Strategically inviting guests who could be potential clients - Providing genuine value to your audience and guests - Building relationships with guests for future opportunities - Offering to feature clients on your podcast as a value-add - Guesting on other podcasts to showcase your expertise P.S. Want to learn more about Ann's strategies for using podcasts to get high-ticket clients? Check out the full episode here: https://oh-my-pod-podcast-strategy.cohostpodcasting.com/