I've been building my business online for 2 years now. The entire first year looked like this: Starting & quitting X, YT (twice), Insta (three times), TikTok (twice)... Sometimes posting 2 videos and quitting, sometimes getting up to a whoping 15 or 20. And I know exactly why I kept quitting… Thanks to discovering this, I've managed to post every single day on X for over a year. Go full-time. Write about what I love. And bring in more money than my ex 9-5 (woooooo, I don't miss that place). So what's the secret you may ask? What shifted in order for me to break free? Well... Here it is: I loved first. Not after. That entire first year of in-consistency, I always had the same thought of "Once I make it, I'll be X". (X being happy, rich, fulfilled, etc.) I was waiting for something to happen before life would start. Have you ever had that feeling? Maybe you have it now. As if life hasn't started yet. And the one thing you want SOOOO dearly, is for it to finally start playing the game. But here's the thing... What brings results? Actions do. So in order to get different results in your life, you must change the previous actions you default back to. But... to change your actions, you must change yourself. Your beliefs. Your thoughts. Your knowledge. Your emotions. Do you see the problem here? You're waiting for something to happen in order to change your life, but that thing can only happen if YOU change your life first. Yep. That's the secret. And the super funny thing is that EVERYONE SAYS IT. But nobody applies it. You see... I can't even start to put into words the pure love, bliss, and joy I feel for my life. I wake up excited, pumped to start my day. And when I go to bed, I simply can't wait to keep living tomorrow. It really is that good. I love life. And I know what you're thinking: "Yeah... but you're not in a 9-5 like I am" or "You’re already full-time, you know what you're doing" That's what I thought as well when I started out. Looking up to the people who have “made it”, thinking they didn’t understand me.

Someone reached out to me a few days ago... Here's what she said: -- I’m currently a social media manager/UGC creator, but I want to move into creative strategy, like a consultant for brands. What do you think is the best way to stand out and build my personal brand in this area? -- Before answering, I'd like you to raise your hand if you’re building an audience in hopes of monetizing later. Is your hand raised? Well… let me tell you: that couldn't be further away from the truth. You see, the biggest mistake people make? Waiting for 1k or 2k+ followers to make moves. But I'll let you in on a lil' secret... You can monetize ANYTHING with only 5 people reading your content... Yep. You heard that right. ONLY 5 PEOPLE. Now... You're probably thinking: "Euan... How the f*ck do I monetize with 5 people???? I have no reach, no authority, NO ANYTHING! HOW DO I DO IT?" Well that's where you’re wrong. You think followers give authority. They do, partially. But here's what's gonna have 50x the effect followers have on your sales… NOT focusing on getting new people in your audience and instead, focus on making the people already IN your audience the happiest they could be. Send them a DM, get to know them, spread your vision personally. Not only that... (here comes the best part) ASK THEM WHAT THEY STRUGGLE WITH! BOOOOOOM. When you have no followers, you show your authority through conversations AND amazing content... in order to get amazing content, you must know what the people who read it struggle with. How do you expect to build a brand that compounds when you're randomly spitballing ideas onto your profile everyday? You're attracting different archetypes over & over. Imagine this for a sec ey? Nurture 20 people with true value, without focusing on anything else than them. Literally write your content with them in mind. What do you think will happen? They'll love you. Spread your name. And buy your products. Bam. That's how you kickstart your journey.