@Tim Höfer truly. Yes, we must keep open minds. Things change fast and we can’t afford getting caught up in fixed ways of thinking. Buuuut… After reading their science page, my opinion is the same: If you feed a machine with all the knowledge, feelings, emotions, desires, experiences, preferences of all human beings in existence, tagged by all the characteristics that define your users, then for sure you could skip the research part. The information is there and the machine is great at collecting it. I just don’t believe we’re anywhere close to that! Right now using AI for that would be hit or miss imho, slightly better than guessing. Looking forward to feedback from someone who actually used the service. I would love to be surprised by positive results. Thanks for the question Tim! 🤓👍🏻✨

@Tim Höfer you're absolutely right! It takes a lot of intuition and gut feeling, to follow-up in a way that helps participants reveal their truer selves, to get to the more insightful and deeper observations. What about when they say one thing, and do a different thing? Only conversing and observing real people's behavior could you get that conflict to reveal itself imho... Although how Jake Knapp just mentioned, it may only be a matter of time for technology to evolve to the point of making it possible? 🤯 I bet @Jonathan Courtney would say the best validation is a customer purchase lol <-- AI can't touch this hehe 🕺 I like your idea of it being an exploration. A discovery of insightful observations... Would love to get @Laure Duchamp's take on this!

Wow so crazy how many prototypes I created with Invision way back when. Now I'm totally a Figma dude. Right now I'm loving the new copy-paste abilities from Figma to Webflow (apparently still in Beta). I hope they keep improving that hand-off. It speeds-up dramatically the flow from high-fidelity prototype to responsive website. 🤯✨ https://webflow.com/figma-to-webflow