Welcome @Sarah Jezek ! Please introduce yourself to the group. Check out the calssroom and the resources availabale to you. Book a free strategy session with me here. If a quick walk around will suffice just book an intro call here!

Welcome @John Lawlor to the Fractional Referral Network. Set up a free strategy call with me or schedule a 15 minute intro if you just want a quick tour! Be sure to introduce yourself to the group.

Over the years, I’ve spoken with countless self-employed people who don’t fully understand marketing—and they end up getting burned because of it. Here are five common misconceptions that cost people time, money, and opportunities. 1. "Posting on Social Media Leads to Sales" Reality: Social media posts aren’t a magic button for sales. It’s visibility and relationship-building, not instant revenue. I talked to a coach who was posting non-stop and even had a Facebook group, but he couldn’t understand why no one ever signed up for his offers. The truth is, social media alone won’t drive business; it’s just one part of a much bigger picture. 2. "More Traffic Means More Conversions" Reality: Quality beats quantity. I once had a start-up founder rant at me for not driving millions of people to his site after reading some blog on “getting a million hits.” The kicker? He didn’t even have a million viable prospects to target. Driving traffic is great—but if it’s not the right people, it’s a waste. 3. "If You’re Good at What You Do, Clients Will Find You" Reality: Being great at what you do isn’t enough to bring clients to your door. As a fractional or consultant, you are the product, and you need a strategy to get noticed. I see talented people all the time relying on word-of-mouth, but in a competitive market, that’s a risky approach. You have to put yourself out there and show the value you bring—clients aren’t just going to show up. 4. "Email Marketing is Outdated" Reality: Email remains one of the highest-ROI channels around—if you use it right. A targeted, personalized email campaign can work wonders. Dismissing email as “outdated” is just leaving money on the table. Meanwhile, I talked to a guy paying someone $1,500 a month to tweet twice a week. That’s a waste, especially compared to what a solid email list could have done for him. 5. "Marketing Should Bring Quick Results" Reality: Marketing is a long game. Real success comes from consistent effort over time, not a “quick win” approach. Expecting instant results will only lead to disappointment. Steady growth doesn’t come from shortcuts; it comes from building and reinforcing your efforts over time.

We have some fantastic news for our Fractional Referral Network! For Current Members: You will continue to have open access to all our resources, workshops, and live calls—no changes here! This is our way of saying thank you for your loyalty and active participation. For New Members: Starting today, new sign-ups will pay $199/year to access our comprehensive resource library, live workshops, weekly calls, and personalized support. Why the Change? Our community is growing, and so is the value we’re delivering. This pricing adjustment ensures we can continue offering high-quality content and support to those who are serious about growing their businesses. Thank you for being part of this journey. We’re excited to keep supporting your growth!

Hello everyone, I’ve been absent from the group for the past several weeks. My best friend and beloved husband was killed in a traffic incident on Sunday, August 25 while riding his motorcycle. He had the right of way and a woman driving a U-Haul hit and killed him. She had a stop sign and did not stop — she ran through it. I’m not sharing this to garner sympathy but rather to ensure you all consider taking the time to get your affairs in order. We had a trust for our home and a few other things in order but the rest is a bit of a mess. I’m slowly working things though with our trust attorney, financial planner, and soon, an injury attorney. Passwords weren’t very well documented either. He had such a lovely brain but organization wasn’t his strong suit. As for my fledgling business, it has been on hold for the past several weeks and while I was really feeling like I had made progress, I’m glad I didn’t have any current paying clients. It’s given me time to grieve and work through all of these tasks. I will be back soon (a few more weeks) and then I’ll be asking for your help. I’ll be seeking the following projects: build out marketing strategies, ideal client profiles, customer journeys, goal setting, audits (lead magnets, SEO, website/landing pages, etc.) On my website, you can find my services. www.thesavvycmo.com Some final thoughts…Be sure to tell your loved ones how much you love and care for them. Give them an extra long hug tonight. And add a date on your calendar to get your affairs in order. Your loved ones will thank you. With gratitude, Michelle Silva