Hello everyone, I’ve been absent from the group for the past several weeks. My best friend and beloved husband was killed in a traffic incident on Sunday, August 25 while riding his motorcycle. He had the right of way and a woman driving a U-Haul hit and killed him. She had a stop sign but most likely did not stop and ran through it. I’m not sharing this to garner sympathy but rather to ensure you all consider taking the time to get your affairs in order. We had a trust for our home and a few other things in order but the rest is a bit of a mess. I’m slowly working things though with our trust attorney, financial planner, and soon, an injury attorney. Passwords weren’t very well documented either. He had such a lovely brain but organization wasn’t his strong suit. As for my fledgling business, it has been on hold for the past several weeks and while I was really feeling like I had made progress, I’m glad I didn’t have any current paying clients. It’s given me time to grieve and work through all of these tasks. I will be back soon (a few more weeks) and then I’ll be asking for your help. I’ll be seeking the following projects: build out marketing strategies, ideal client profiles, customer journeys, goal setting, audits (lead magnets, SEO, website/landing pages, etc.) On my website, you can find my services. www.thesavvycmo.com Some final thoughts…Be sure to tell your loved ones how much you love and care for them. Give them an extra long hug tonight. And add a date on your calendar to get your affairs in order. Your loved ones will thank you. With gratitude, Michelle Silva

I once worked for a company where everyone spoke in acronyms. It was a great way to make sure nobody knew what was going on! "We need to put the PVAs in the L-CAM and then record our PITs." 😵‍💫Nothing obscures language more that an acronym. Here are some business acronyms that every fractional should know. Feel free to add to this list in the comments! Sales Acronyms: 1. CRM - Customer Relationship Management: Software used to manage interactions with current and potential customers. 2. SQL - Sales Qualified Lead: A lead that has been deemed ready for direct sales follow-up. 3. BANT - Budget, Authority, Need, Timeline: A framework used to qualify leads. 4. MQL - Marketing Qualified Lead: A lead that has interacted with marketing efforts and is considered more likely to become a customer. 5. ABM - Account-Based Marketing: A focused approach where marketing and sales teams work together to target high-value accounts. 6. ICP - Ideal Customer Profile: A detailed description of the type of company that is a perfect fit for your product or service. 7. KPI - Key Performance Indicator: Metrics used to evaluate the success of sales activities. 8. ROI - Return on Investment: A measure of the profitability of an investment. 9. CAC - Customer Acquisition Cost: The cost associated with acquiring a new customer. 10. CLV - Customer Lifetime Value: The total revenue expected from a customer over the duration of their relationship with your company. Marketing Acronyms: 1. SEO - Search Engine Optimization: The process of improving a website's visibility in search engine results. 2. PPC - Pay-Per-Click: A type of online advertising where the advertiser pays a fee each time their ad is clicked. 3. CTR - Click-Through Rate: The percentage of people who click on an ad after seeing it. 4. CPC - Cost Per Click: The amount paid by an advertiser for each click on their ad. 5. CPL - Cost Per Lead: The amount it costs to acquire a lead through marketing efforts. 6. CTA - Call to Action: A prompt on a website or marketing material encouraging the user to take a specific action. 7. CMS - Content Management System: Software used to create and manage digital content. 8. UX/UI - User Experience/User Interface: The design and functionality of a website or app that enhances user interaction and satisfaction. 9. SaaS - Software as a Service: A software licensing and delivery model in which software is accessed online via a subscription rather than installed on a computer. 10. RTM - Real-Time Marketing: The ability to react quickly to events and market opportunities as they happen.

I recently read this article by Taylor Crane and based on my conversation with @Kristy Crockett yesterday, I highly recommend folks review this ASAP! And, from my conversation with Kristy, while she's super knowledgeable about financial accounting, she may be able to point you to a tax accountant or help you get pretty far along before the handoff, if needed. She's also incredibly knowledgeable about forecasting and a host of other talents. 🤩 https://www.fractionaljobs.io/blog/the-tax-benefits-of-fractional-work

Just joined the group and look forward to collaborating with everyone!

The link to book your appointment is in the classroom. Go for it!