I've got a phrase match keyword for "tree removal". After running it for a month and adding negatives daily, I've got 48 solid search terms with decent impressions, clicks, etc. In the past I would have put these into SKAGs as exact and phrase and added the negatives to old ad group. Now it's all about consolidation and themes based on intent right? All 48 of these keywords have the same ad and lander. So to optimize the campaign, do I add all 48 keywords to the existing ad group? And this has only been a month. I will get more and more keywords as time rolls on. It seems like I'll be overloading the ad group with keywords this way, but it also feels odd to just do nothing with them since I see them performing well in the search terms report... How are you guys handling this now days?

Hello everyone! I've been a marketer for about 20 years - but it was in a highly regulated industry and we couldn't run paid ads. So I'm learning. I've taken hours of training on Google Ads through Skillshop - but I've learned way more through Grow My Ads YT videos. So THANK YOU! I have a bit of a mess to clean up. I'm the Marketing Director for a company and an agency has been managing our Google Ads. There is currently 1 General Campaign, 1 Ad Group, and 188 Broad Match Keywords. Note: Over half of the 188 keywords are either low quality, irrelevant, or redundant. In addition, our Ads have very generic headlines and descriptions. I've laid out a clear plan for a new structure. 1 Branded Campaign with 1 Ad Group associated with that campaign. 1 Non-Brand Campaign with 8 Ad Groups (1 for each of our very different product categories). I've also planned out the headlines, descriptions, and keywords for the ads associated with each Ad Group. I have 2 questions: 1) Should I just pause the junk keywords or should I remove them? 2) Once I get the new Campaigns setup, should I follow a particular plan to cut over from the existing Campaign to the new ones? Will it take time for my new campaigns to to warmup? My concern is that Google Ads generates leads for us and I don't want us to go dark. We aren't getting many leads right now - but it's better than nothing. So I want to manage the cutover carefully. I hope that makes sense! As mentioned, I've learned a lot and I fee like I have a firm grasp on what needs to be done. I just need some reassurance. I also welcome any warnings! Thanks!

Hi @Austin LeClear. I need some advice please. I've run my search campaign for a personal loans company from the 10th June to present. On 16th June I increased my budget by 10%. My impressions and clicks decreased over the period 20 July to present. Where do I start to fix this? Please help

Just discovered Grow my ads on YT... Thank you for all the great info! I'm a small business owner trying to run ads to my own services to increase my brand recognition and clients for my consulting company (transportation consulting). Really glad I found all this great info to get started!

PPC Gang, Send me your Google Ads questions in this thread and next week I will do a Loom video answering them and give my advice and will post in the group for everyone to watch and review. To Growing Your Google Ads!