@Jeff Taylor Cool, I will do some testing with it. Thanks for your thoughtful replies.

Thanks Rob. Yes, there is definitely overlap. However, I used to pull out any search term with good impressions and put it into its own SKAG, overlap or not. This allowed me to optimize for each keyword specifically whether that was at the bid, ad, or landing page level. Because I am used to this style, it is hard for me mentally to do nothing with a search term that is getting good impressions and clicks just because it overlaps with a keyword I already have in the ad group. I guess it's just a new way of optimizing (or not optimizing as much) that I am having an issue wrapping my head around.

Hey Cinda, I just joined too - and I'm looking to do better as well. See you around.

Hey Keith, I never stopped running ads, but I'm also trying to catch up with all the recent changes. See you around.

Dig this community. Well done guys. Question about ad group / keyword structure. I used to run only SKAGs. Worked great. Times have changed as you know. Now I'm trying to organize my ad groups into themes by intent, but I question the best way to do this. There are two main parts I'm confused on: (Running ads for a local Tree Removal service with a 50 mile radius) 1. I used to have a SKAG for each city: Tree Removal Belvedere, Tree Removal Lawndale, Tree Removal Lancaster, etc. I had almost hundred of these in separate SKAGs and it worked well. Now do I put them all in one ad group, or just do Tree Removal Near Me and use dynamic keyword insertion for the location and let the new AI Machine pick up all the cities, or something else? 2. I used to comb through my Search Terms report and pull out keywords with a good amount of impressions and add them to their own SKAGs as exact and phrase match. Now, if instead I add them to the same adgroup I will have dozens or hundreds of keywords in the same ad group. Do I just do nothing with them now and just keep main short tail keywords in the adgroup and focus on negatives to optimize or something else? How are you optimizing the keywords you are finding in the search terms these days without overloading the adgroups? Highly interested to see what you think about these thing. Cheers!