Burton Langille

What sort of email communications do you open and read? Is this accomplished email marketer doing something right? Are your emails accomplishing your objective and causing reflection and action? Here's his email: Subject line: Quick question Body: Hey friend I was just listening to one of the sales calls that our closer was doing to onboard people into the mastermind. And I'm impressed. He is delivering value but also progressing the deal forward. Basically, we are following step-by-step our proven call strategy that prints money from demo calls and meetings. But from another point of view, someone might see these tactics as slimy or, at the very least, cringe. And that's how most of the marketing that works looks. I see so much hate online about the structure of our cold emails. Compliment, case study, call to action. People say it's cliche. People say the quick question subject line doesn't get opened (got opened right now, didn't it?) So I need you to get that out of your head. Whether you find a tactic to cringe does not matter if it produces results. You can go out there with the most publicly approved marketing strategy and just get kicked in the balls because it performs so poorly. Or you can go out there and do the tactics that we know work because we've done them over and over and over again and generated millions and millions of dollars of revenue with them. If that doesn't scare you off, I want you to go here and book an application call to join the mastermind. I want your agency to be one of the best in the world. I want you to make enough money so that you're comfortable and can make huge decisions for your life. So you can start chasing billions instead of chasing thousands.