How to Decrease CPCs & Wasted Ad Spend When Using Smart Bidding (EASY Trick)
Hey PPC Gang, I just realized a new video on one of my favorite Google Ads tricks when Google's Smart Bidding isn't hitting your target goal. Here's what you'll learn: The Scenario: - Campaign using Target CPA bidding Actual CPA: $41 (AUD) vs. Target CPA: $35 - Good volume but not hitting the desired cost per acquisition The Solution: - Portfolio Bid Strategies: How to set up a portfolio bid strategy for a single campaign - Utilizing the "Maximum Bid Limit" feature (only available in portfolio strategies) - Tips on setting the right maximum bid limit without killing conversion volume Hope you get some value from it!