Sep 9 in 馃挰 General discussion
How to Decrease CPCs & Wasted Ad Spend When Using Smart Bidding (EASY Trick)
Hey PPC Gang,
I just realized a new video on one of my favorite Google Ads tricks when Google's Smart Bidding isn't hitting your target goal.
Here's what you'll learn:
The Scenario:
- Campaign using Target CPA bidding Actual CPA: $41 (AUD) vs. Target CPA: $35
- Good volume but not hitting the desired cost per acquisition
The Solution:
- Portfolio Bid Strategies: How to set up a portfolio bid strategy for a single campaign
- Utilizing the "Maximum Bid Limit" feature (only available in portfolio strategies)
- Tips on setting the right maximum bid limit without killing conversion volume
Hope you get some value from it!
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How to Decrease CPCs & Wasted Ad Spend When Using Smart Bidding (EASY Trick)
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