I LOVE Music more than Anything Else! Would Love to know who your favorite Musical Artists are! Mine are in the comments 🙂

a member of my high ticket mastermind and done-for-you agency community asked me a funny question a few days ago "why do you write lower case and not use full stops ... ... is that a copywriting thing? should I do it?" it made me laugh out loud there's honestly no reason or rhyme to it --- wait, that's a lie the lowercase just helps me flow skool doesn't automatically capitalise letters i like that ... as for the "no full stops" that is intentional we've been trained to subconsciously "stop" whenever we see one I want my writing to flow so the reader flows with it ... a stream flowing down a hill ... a child sliding down a slippery slide ... they then asked about all these copywriting formula and tactics like AIDA, PASPA, promise/proof/plan, etc and it made me think they're the things that have the tiniest fractal effect on copy the garnished gold leave a chef uses to round out their meal the other 99.999999% comes down to principles as I reflected back on my 12 years writing copy, this became apparent I was called to share this with you to help you better communicate what you do with your ideal clients call this a COPYWRITING MASTERCLASS in 4 minutes the beauty is, these work for the written and spoken word as even when you speak, you're "writing copy" - just in a different format text. audio. video these are foundational in all of them ___________________ 1. CAN I VISUALISE THIS this is the ONE question I always ask the goal is to answer YES why? because if it can be visualised it can be understood ... it can be SEEN and the goal of your communication is to help the reader understand and feel understood let's use these as an example - seamless transition - charging pitbull - muscly irishman - a better way - leg of lamb - faster progress which of those can you VISUALISE? you can't SEE a better way, faster progress, or a seamless transition ... the others, you can rationally - the mind thinks we understand what a better way is, faster progress is, and a seamless transition is

Hi gang! I'm curious how leaders are looking at promoting monthly vs annual for their paid community. For Living in Flow I am testing a lower monthly fee $99 for the community and bi-weekly group masterclasses, and 4,799 for annual which adds twice a month one-on-one coaching and eligibility for the Flow Sailing Retreat. So $1,200 vs $4,800 ... does this create confusion or do you like the aspirational approach?

We're having our first official get together as a community...who's planning to attend? Zoom link is on the Calendar...

Who are you channeling? What's your "superpower" ... and who is your "alter ego"?