Hey Fam! I stepped away from building funnels for a few months, we had a new baby in the family and some other family things going on, but I’m back! Feels kinda like I’m starting over and I know there’s a lot of my foundation that could be improved on so I’m starting with the 30 Day challenge again. First thing to do is introduce myself! A few things about me, i am a husband and father of 2 girls! I love to play rugby and I am a full time recruiting manager. I started learning about funnels beginning of last year and love entrepreneurship. I am part of Gusten’s inner circle and would recommend anyone to join 100% if you have questions about it let me know! I have made decent money doing funnels and plan to scale with a team after the 30 day challenge. I also am huge into leadership development and mindset. I’m excited to learn and grow with you all! Grateful for Gusten and the team and all that they do for us! 🔥

Damn!! Didn't see this coming. 🤩 King today, a grandmaster soon to be 💥 Thank you so much @Gusten Sun for creating this amazing community of funnel wonderers.

1. 𝐃𝐎𝐍’𝐓 𝐋𝐈𝐒𝐓𝐄𝐍 𝐓𝐎 𝐏𝐄𝐒𝐒𝐈𝐌𝐈𝐒𝐓𝐒. It’s important to remember that people that try to drag you down are full of their own insecurities. Most of them are failures, and as such, are full of resentment. They typically don’t like seeing other people succeed, as it reminds them that they have done nothing productive with their own lives. They’ll often try to tell you that your business idea won't work, that it’s saturated, that it’s stupid, that you’re wasting your time. They’ll try to drag you to their level. 🥲 My advice - ignore them. Don’t let them get to your head and put you off chasing your big idea or dream. If you let them get inside your head, you’ll give up before you’ve even start. And you’ll spend the rest of your life regretting it. 2. 𝐂𝐋𝐄𝐀𝐍 𝐘𝐎𝐔𝐑 𝐇𝐎𝐔𝐒𝐄, 𝐁𝐄𝐅𝐎𝐑𝐄 𝐘𝐎𝐔 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐇𝐄 𝐕𝐈𝐒𝐈𝐓𝐎𝐑𝐒 𝐎𝐕𝐄𝐑. You could have the best ad in the world and that ad might be doing its job effectively in driving traffic to your Funnel/landing page. But if it isn’t optimized for conversion, you’ll be leaving an enormous amount of money on the table. Your customers aren’t going anywhere and it’s not a race, so take your time and do things properly, from the beginning. The benefits of an optimized, highly converting funnel can be exponential, not only to your sales but also in reducing ad costs. The less hard Facebook/Instagram has to work, the cheaper your cost per acquisition (CPA) will be. 🚀 3. 𝐋𝐄𝐀𝐑𝐍 𝐇𝐎𝐖 𝐓𝐎 𝐌𝐀𝐑𝐊𝐄𝐓 - 𝐍𝐎𝐓 𝐉𝐔𝐒𝐓 𝐇𝐎𝐖 𝐓𝐎 𝐑𝐔𝐍 𝐀𝐃𝐒. I would never recommend anyone even touch Ads Manager until they learn the basics (at a bare minimum) of copywriting, creative, and sales/customer psychology. The fact of the matter is, thanks to iOS14.5, Facebook Ads are harder than ever and they’re not going to get any easier. You need to know what you’re doing if you want to succeed; gone are the days of fluking it. 🚀 The best media buyers I know always have a few things in common. 1. They understand people. They understand the behaviors and the psychology that drives peoples buying intent. 2. They know how to capture attention in competitive placements. 3. They are skilled copywriters and storytellers.

One of my greatest learnings so far on this journey is that it’s the small and simple things that make great things come to pass. It’s good to have goals and think decades ahead of where you are now so you have vision. But without daily application of the small things you will stay a dreamer. Action breeds success. I learn most by doing. Sometimes I want learn by consuming. But that’s only 20% of it. I get the other 80% by doing. I get results, I get confidence, I become an expert by doing. As I do the small and simple things I am Best able to serve those around me and thus am most fulfilled. Don’t sleep on the small and simple things. Identify them and DO them!

So many creatives hate data... and I get it, it's boring... but I promise if you learn how to use these 2 tools and 1 framework you'll be able to stand out from all the other "funnel builders" and "website designers" out there... Before I share the tools, let's use our imaginations... Imagine a client comes to you... and asks for a funnel that converts better than their current one. They're frustrated because they're not seeing the results they expected. This is where you, armed with the right tools and knowledge, can shine... You confidently give the client a step-by-step action plan on how you're going to solve their conversion problems and improve their results. The client feels good knowing they chose the right person and you feel good being competent in delivering value (backed by data). If you like that imagination exercise, keep reading... First, let's talk about Google Analytics... It's not just about numbers and graphs; it's about understanding the story behind user behavior. With Google Analytics, you can track where your clients' visitors are coming from, what pages they're spending the most time on, and where they drop off. This insight is crucial. It helps you identify the weak points in the funnel and what's working well. Now, pair this with Mouseflow. This tool is like having a crystal ball. Mouseflow lets you see exactly how users interact with a site through heatmaps, session replays, and form analytics. You can literally watch a user's journey, see where they hesitate, where they click, and where they get confused. It's like being in the room with them, watching over their shoulder! Now, here's the framework that brings it all together: Analyze, Hypothesize, Test, and Iterate. 1. Analyze: Use Google Analytics to gather data and Mouseflow to observe user behavior. 2. Hypothesize: Based on your analysis, form hypotheses on what changes could improve conversion rates. 3. Test: Implement these changes, whether it's tweaking the design, modifying the copy, or adjusting the funnel flow. 4. Iterate: Re-analyze and refine. Digital design is never static; it's a constant process of improvement.