$700,000 in 90 days using Russell's Funnel framework into Shopify π€π€©
The strategic funnel framework combined with design psychology and fused in Shopify store helped us brought our client over $700,000 π€π€ I am such a fan of particularly this funnel framework (i posted about this framework already) which somehow uses a full funnel marketing strategy. I know, designing funnels with funnel platforms are way easier with lots of different options in-hand but sometimes we're restricted to a platform and most of the times clients don't want to move to another platform for obvious reasons. If this is the case with you, you can use your creative sense and take a solid funnel framework and use it on a different platform. Obviously it will be bit of a hustle but outcomes are stunning π€© Here is the simplest visualization β¬ β
1st Stage- Emotional Headline or Hook: I can give you word on this, people buy based on emotions and justify it based on logics. The top section of your page should always have emotions in it β
2- Logic + Social Proof: Justify with proof that your product works and whoever used it is happy with results. β
3- Fear or FOMO: Now since they are at bottom of funnel, help them make decision faster with urgency & FOMO. They're SOLD Idea on fundamental level is same, of course you can use this idea and change the framework, mold it into something else or bring a completely different framework based on your understanding & experience. You can also use different upsells to increase order value. π