The Five Things 8-Figure Businesses Do, That 7-Figure Businesses Don’t
Just sent this email out to our list, and wanted to share it with you here. Enjoy! ======== Surprise, suprise... 8-Figure Businesses do things most 7-Figure Businesses don’t. Shocker, I know. But after working with several of these highly successful businesses, strategizing, creating, scripting, producing, editing and running their ads… We’ve discovered there are FIVE things that 8-figure businesses do, that 7-Figure Businesses don’t... And it’s the ‘non-sexy’ stuff. So, if you opened this email looking for a million-dollar hook or advertising hack these businesses use that you probably don’t… That’s not happening (today, at least ) What we’re discussing today is: The five tiny, simple things 8-Figure clients do that 7-Figure clients don’t. So without further ado, let’s dive into it… The first thing these 8-Figure clients have figured out is their OFFER. Surprise Suprise, OFFER is KING. You can’t scale a business without an offer that, quoting Hormozi, is “so good people feel stupid saying no”. Because your offer is the foundational stone of not only your funnel… But your WHOLE business. And having a bad offer only means having bad ads, bad emails, bad close rates, and TERRIBLE refund rates as well. No business on Earth has ever succeeded without a GOOD offer. And all of the 8-figure clients we’ve worked with and continue to work with have a scalable offer with big TAM (total addressable market)... Not an offer that only can help a few hundred thousand people. It means… A good offer needs to meet, at least, these 4 components: 1. Your Offer Needs To Be Innovative (USP - Unique Selling Proposition) 2. You Need Margin & Delivery (Your offer is worth at least $5-10k OR higher) 3. You Need An Big TAM - Total Addressable Market (A scalable, and growing audience) 4. You Need A GOOD Story (A reason why people should actually care) Which, in turn, takes us to point number 2… And that is having a Consistent Lead Flow. These 8-Figure Clients we’ve worked with never had an issue generating leads.