The Five Things 8-Figure Businesses Do, That 7-Figure Businesses Don’t

Just sent this email out to our list, and wanted to share it with you here. Enjoy!

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Surprise, suprise...

8-Figure Businesses do things most 7-Figure Businesses don’t. Shocker, I know.

But after working with several of these highly successful businesses, strategizing, creating, scripting, producing, editing and running their ads…

We’ve discovered there are FIVE things that 8-figure businesses do, that 7-Figure Businesses don’t...

And it’s the ‘non-sexy’ stuff.

So, if you opened this email looking for a million-dollar hook or advertising hack these businesses use that you probably don’t…

That’s not happening (today, at least )

What we’re discussing today is:

The five tiny, simple things 8-Figure clients do that 7-Figure clients don’t. So without further ado, let’s dive into it…

The first thing these 8-Figure clients have figured out is their OFFER.

Surprise Suprise, OFFER is KING.

You can’t scale a business without an offer that, quoting Hormozi, is “so good people feel stupid saying no”. Because your offer is the foundational stone of not only your funnel…

But your WHOLE business.

And having a bad offer only means having bad ads, bad emails, bad close rates, and TERRIBLE refund rates as well.

No business on Earth has ever succeeded without a GOOD offer. And all of the 8-figure clients we’ve worked with and continue to work with have a scalable offer with big TAM (total addressable market)...

Not an offer that only can help a few hundred thousand people. It means… A good offer needs to meet, at least, these 4 components:

Your Offer Needs To Be Innovative (USP - Unique Selling Proposition)
You Need Margin & Delivery (Your offer is worth at least $5-10k OR higher)
You Need An Big TAM - Total Addressable Market (A scalable, and growing audience)
You Need A GOOD Story (A reason why people should actually care)

Which, in turn, takes us to point number 2…

And that is having a Consistent Lead Flow.

These 8-Figure Clients we’ve worked with never had an issue generating leads.

Why?

Because their offer is congruent with their audience’s pain points, desires, fears, hopes, and dreams.

They’ve studied their audience to the point where they can ‘predict’ what will work and what won’t work to take someone from COLD LEAD to RED-HOT CUSTOMER.

And these leads don’t just come from one channel…

These 8-Figure Businesses have both a solid Organic presence where they’re consistently posting on social media and building a legitimate brand…

AND they also leverage paid media. Because the reality is ORGANIC is slow… it takes time.

But paid ads work fast, and scale quick.

However, your paid ads will likely go to a cold audience who won’t know, like, or trust you from the get-go…

Which makes organic important.

8-Figure Businesses don’t pick between organic and paid.

They use BOTH. Now, for number three…

8-Figure Businesses use a LEAD GRADING SYSTEM.

Because you and I know this very well, Brian...

But a lead won’t matter unless it’s qualified.

Why’d you want a Lower CPL if the quality is trash?

You’d think your ads and funnel is crushing…

But when it’s time to look at the sales team’s numbers…

That’s when you wanna cry.

Which is why 8-Figure Businesses don’t leave things to chance: they ALL have Lead Grading Systems like Application Automation and FULLY-TRAINED Appointment Setters.

This allows their sales team to free up their calendars so that they only talk to the most qualified leads possible, and so that their Appointment Setters can call EACH and EVERY lead who opts-in to qualify or disqualify them depending on if they’re a good fit or not…

Which ultimately allows YOU to maximize your Adspend by squeezing as much ROI out of your ad campaigns as possible.

Now, this takes us to point number 4…

8-Figure Businesses TRACK Their Numbers.

Yes. Because there’s not a snowcone chance in hell any business can scale without proper tracking.

That’s why we’ve been very direct on the need for ANYONE running ads to use HYROS.

This will give you a clear overview of where you stand in terms of spend, ROAS, CPL, and sales calls all across your business, funnels, and campaigns.

And this is important because… It takes us to the final point: 8-Figure Businesses have OUTSTANDING Sales Team Leadership & Management.

And most importantly, it’s usually the Founder/CEO of the business who’s the one leading and managing their sales team…

Because they understand their numbers so well, they can hold relevant meetings and keep everyone accountable for their tasks. They also use what Cole Gordon call’s “The Big 3”:

Daily Meetings
Tracking
EOD Reports

All this to guarantee that:

Everyone’s doing what they are supposed to be doing anyway
The leader can track performance and reward (or coach) the team as needed
To secure a high-performing, committed team that takes care of the little details

And this isn’t just me saying nonsense… We’ve seen this happen with EVERY SINGLE 8-FIGURE CLIENT we’ve had the pleasure to work with.

Or like we like to call them… “Whale” Clients.

They all follow these 5 steps as if they were carved in stone.

So with all that being said, now you have a list of action items you can work on in your business if you’re not at that 8-figure level yet yourself.

Hope this helps, and happy Friday 🥂

-Brian “Turning 7-Figures Into 8-Figures With Ads” Moncada

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