Never too cool for skool!

What Travis said! And, another thing Travis also says/teaches is to clone or multiply an audience. In other words, give them an incentive to get on an email list or different platform (clone), or an incentive to promote and grow your audience for you (multiply)

This would be a pretty cool tool to have. Did you find anything Basel?

Hey Edmund, these are a lot of Q’s LOL! And some of them are pretty loaded. But I’ll post some answers that come to mind for me.. Wanted to shoot you a quick video, but I'm pretty sure I would lose my train of thought... 1. With Q1 - When you ask why these folks on affiliate platforms would agree to licensing, are you asking because those are the folks you want to do deals with? Either way I can see why licensing would be more attractive VS a standard affiliate offer. For one, licensing is way more flexible - most affiliate guys or sellers are not able to negotiate/build a deal with others, everything is pretty fixed. With licensing, you make the rules. Some examples in my other answers. 2. How do you know most of your folks don’t have distribution? Have you asked them? Obviously there would be little sense in setting up deals with folks who can’t add value, but you might be surprised how many folks might make good partners if you just asked. 3. Let's see if I understood this part right: (a) We're NOT charging the Licensee for anything upfront? Instead, he or she sells, and I take a cut e.g. 25% royalty (or whatever we agree upon) - Exactly, whatever you agree upon. You can literally structure it however you like it or however much you want to accommodate the other person. (b) The Licensee processes payments through THEIR payment processor? Probably better to process on your end, then pay their share after. Also might depend on the deal. Typically the person taking the most risk calls the shots. So if you are asking them to run ads, or do all the work and take a bunch of risk to sell your stuff, then probably better to let them take the payment. On the other hand, if for example you are offering to run the promo, take all the risk, get the leads from their list, pre-sell the leads etc, that gives you a lot more leverage since you are taking most of the risk. - Another thing you can only do with licensing. (c) And if yes, how would *I* track so it doesn't lead to trust issues?

The book is SOOOO GOOD! I will definitely be buying many as gifts for my peeps! I’ve literally not read a more useful book in my life! I‘m implementing the last chapter on driving all the visitors and leads you’ll ever need right now. And I already have a few convo‘s going with prospective partners! Thank you for sharing such an amazing gift with your peeps Travis!