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Leveling Up Accelerator

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2 contributions to Leveling Up Accelerator
Staffing for 2023
How many of you are looking to hire vs cut vs hold on staffing this year? If you are looking to hire, please note the ONE role you’d like to hire for in 2023 and why.
Poll
9 members have voted
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8
New comment Jan '23
1 like • Jan '23
For context, I'm not planning to hire for new roles but I am aiming to get more time from my part-time team members. That way, I can avoid the hiring and on-boarding time, while still increasing overall resources for clients.
What's working in client acquisition?
The majority of you noted that the reason that you're not growing has to do with client acquisition in some way, shape, or form. Let's use this post to describe what's actually working so everyone can benefit. Our top channels are: - SEO - Email - Referral We get a few hundred leads a month from SEO and we send a weekly e-mail with a summary of our content (which also includes a CTA to get a free marketing plan from us). If you really want to compound for the long term though, you should focus on getting referrals from your current customers. If you do a really good job, everything compounds. Your customers want to spend more with you, they'll refer other people, plus your main POC that moves to another company will want to work with you again. People ultimately just want to work with people that they trust. I know people that have 8-9 figure agencies that get 50%+ of their business just from referrals. Focus on doing damn good work and do it for a long time and you'll never have an issue with client acquisition again. What's working for you?
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New comment Jan '23
4 likes • Jan '23
Our situation sounds a bit reverse, in that we've grown almost 100% from referrals. Our goal this year is to build an inbound lead pipeline through SEO, content distribution, and my personal thought leadership, to no longer rely on referrals for new business. With dedicated blog writing over the last 9 months, we've been able to increase our organic website traffic by 3.6x, however, we haven't generated any new client leads from that yet. We're in the process of refreshing our website aesthetic and messaging, however, to streamline our offerings and remove reasons why a prospect wouldn't say yes.
1 like • Jan '23
@Eric Siu we write it internally, so in labor I pay about $300-$400 monthly. We're not actively doing backlink outreach.
1-2 of 2
Alexa Parker
2
14points to level up
@alexa-parker-9065
Founder/CEO of Crimson Park Digital; SoCal, soon to be Charlotte, NC; Mom to 2 girls and 1 pup; lover of coffee, 70-degree weather, and traveling.

Active 675d ago
Joined Jan 15, 2023
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