@Philip Mudhir Yeah, the splitting testing thing really is free money effectively. And I am always surprised how few people or companies ever do it. With a js file, some traffic and a little bit of patience you can double the effectiveness of a campaign, but people think it's too complicated and so never start.

@Mehmood Memon sorry I missed your comment! Please do post your questions, I can guarantee there are a host of other people with the same concerns but perhaps not brave enough (yet) to step forward and share. But while we're here did you notice your language pattern in the statement: "I struggle with fear/mindset issues and never able to position myself as an authority." For the record you can't position yourself as an authority. The perception of, or label, Authority is something that is bestowed up on us by other people. So you can cross that off your list for a start 🤣 It is also a relative construct. Do you know more about Agents, AI Automation and how to help your prospective client than they do? If you do well technically you already have enough authority. Fear and mindset issues are interesting because you cannot put them in a bucket -- ergo in the physical world they're not real, they are things you have constructed in your head. Thought is arguably the most powerful force in the Universe but we're not here for a discussion on Metaphysics. What you can do right now is recognise that Fear is an emotion, emotions are an internal response to your thinking. You can embrace the feeling (fuck, this feels scary and I am not really sure but I'll give it a go anyway), you can disarm the feeling (huh, I have been experiencing the emotion of fear, but I am not my feelings, I am the person experiencing the feeling of fear. Which is interesting because that means I am not fearful, just caught in the temporary trap of thinking the fear is real....) or you can just let your work speak for itself. Hey Mr/Mrs Prospective Buyer, you've said you're grappling with issue ABC, can I show you this potential solution called XYZ, if you watch how this scenario works you'll see it can give you the solution to your problem, would you like to know more about how it works, and how I can install this for you? Etc, etc. Hope that helps!

Looking forward to diving into this @Philip Mudhir, and @Ethan Nelson thanks for generously sharing your experience and lessons.

added new domains this week 💪

I am also always curious how else they've tried to solve the problem. I have found this is a great way to uncover other keywords, terms and places my audience goes looking for a solution (and ultimately one that doesn't work for them). Few people seem to be able to work backwards from the symptom they are experiencing to the root cause issue. They will google for the fix to the symptom but be completely oblivious to what's really going on, so knowing what symptoms they're trying to solve also gives us a content plan on what to talk about to attract those people into our ecosystem.

Love the analysis on how to judge an effective cold email campaign by stats. Few people seem to recognise that all marketing is testing, we're testing the message, the channel, the target audience, not just the offer. I have some new domains being warmed up and looking forward to scaling cold email up in January.

@Philip Mudhir