18d ago in General discussion
Sales Calls are GOLD
.. even when you don’t get the deal. Here’s why..
No matter the outcome (and you should be detaching yourself as much as possible from the outcome.. nobody likes the taste of desperate)..
You get buckets of value from these calls..
What challenges were killing their productivity?
What language did they use when talking about these areas of their business?
Which team was overburdened?
What tech did they have in place?
Why wasn’t the current scenario working for them?
What was it costing them doing it this way? How does that compare to your offer?
What metrics were discussed? What are they trying to measure?
all this information is pure GOLD and should be tracked and used in your outreach…
These prospects are telling you “what irritates them, what ruins their day, what costs them money and in their language” this is pure gold for you and your messaging.. use it wisely 😉
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Sales Calls are GOLD
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