@Mehran Khan 2 Reasons Reason #1 - Two different mentors gave me this advice (Jason Capital and another mentor who isn't public online) They both told me... If you're good at marketing and advertising then you should stop doing it for other people for retainers or a piece of the profit. You should find your own product (e-com or info) and scale that. Typically people who are amazing at marketing are slowed down by operations, team calls, client management and the tedious business tasks. But agencies are 90% tedious business tasks. The best marketers don't run agencies lol. Also, with most agencies you're just building someone else's cashcow. I've scaled multiple brands from 0 to 7 figures. They're the ones vacationing in Mexico while I'm at home strategizing what campaigns to run next quarter. That isn't a fair deal Reason #2 - Most clients won't win and it's not your fault. This is someone I had to come to terms with... But no matter how much you try and want certain clients to win. They wont win. Their product is not good enough. Their market is too saturated. They won't make the necessary changes needs to scale their company They don't have enough capital. They wont put in the work (to film content, develop their brand) They have the wrong mindset. And this has NOTHING to do with your skillset. You can be an AMAZING media buyer or copywriter or funnel builder. But the client will hold you back.... I've seen this multiple times where agencies will blow a client's revenue up.. Then the client goes out, making multiple bad decisions. And then expect the agency to make them more money to cover up their mistakes. Again - is that a fair deal for you the agency owner? You might as well have 100% full ownership of the clients business Which leads back to reason #1.

@Mehran Khan Thanks Mehran!

@Eli Abrams Wil do Eli. thank you.

@Raquaza Moss Thanks Raquaza! You're in the CC discord aswell? send me a dm.

@Lukas Sabo You see this a lot Alex talked about this in his older Iron course. Every market has a spend cap. If you go past it , you’ve reached all the available customers in that market for YOUR OFFER. Keywords = your offer . So you have to change the offer to appeal to more sections of that market . Also , remember that we don’t run ads in a vacuum . Your customer see ads from other advertisers . Other advertisers are constantly changing their offer to appeal to more customers . So even if an offer worked last year, so much could have changed in those 12 months to where this offer is no longer KING. Customers become more aware and sophisticated . Their demands change . The most recent example for me was a client who sold a gut health capsule years ago and relaunched theif winning ads now. Their market has gone through 2 HUGE changes since then. Gut health capsules -> Gut health liquid (easier to swallow ) Gut health liquid -> Gut health gummies (Taste better ) I know I didn’t give you media buyer answer you were looking for like try this new targeting or ad creative … But the high level strategy stuff moves the needle more . -Kim