Hey Guys,
In today’s short-attention economy, naming is everything.
You could have the most amazing offer, but if your name doesn’t grab attention in the first split second, your audience might never even see it. It’s like shouting into a noisy room — you need something that makes people stop and listen.
What if I told you there's a key, a formula so simple yet powerful that it can unlock a whole new level of customer engagement?
Meet the M-A-G-I-C formula.
Let me take you back a few years... I was consulting with a client who was bleeding ad spend without seeing much return. Their offer was gold, but it was hidden behind a weak headline that just didn’t spark interest. I mean, it was the headline equivalent of “meh.” But then we applied this formula — a few tweaks, a tighter message, and suddenly it was like pouring rocket fuel on a campfire. The click-through rate shot up by 30% within days.
What made the difference?
Structure. Clarity.
A headline that not only grabbed attention but held it.
Let’s break it down:
Magnet: What pulls them in? What makes your offer irresistible? Maybe it’s a $2,000 discount or an exclusive 6-week challenge.
Avatar: Who is it for? Be crystal clear. Is it for busy entrepreneurs? Stressed-out marketers?
Goal: What will they achieve? Think in outcomes like “Pain-Free in 30 Days” or “10k Followers by the End of the Month.”
Interval: When will they see results? Timeframes like “21 Days” or “8-Week Blueprint” add urgency and promise.
Container: How is it packaged? Is it a Masterclass? A Blueprint? A Challenge? This is the cherry on top, making the whole offer feel concrete and complete.
You don’t have to use all five parts every time, but when you combine at least three, the results can be magic.
For example:
"The 6-Week Lean by Halloween Challenge”
"$2,000 Off Celebrity Smile Transformation”
"14-Day Find Your Perfect Product Launch Blueprint”
Now, it’s your turn to craft your next magnetic product name.
Let me know how you get on.
Jerry
P.S. In a world where your offer could be overlooked in seconds, the right name can be the difference between fading into the background and getting those clicks. Let’s make your headline unforgettable. Hit reply, and let’s create some magic together.