Hey Guys,
What if I told you the most successful businesses aren’t just spending more on ads—they’re spending smarter?
While everyone’s screaming about rising ad costs, savvy business owners are quietly pulling levers behind the scenes that make their sales soar—without blowing their budgets on Google and Facebook.
In fact, the difference between a business that’s stuck and one that’s scaling comes down to a handful of key moves. So, how do you keep up when the platforms you rely on are getting more crowded by the day?
Let’s break it down with 14 strategic moves you can start using right now to outmaneuver your competition and supercharge your growth.
The 14 Power Moves:
Find Your Monthly Recurring Revenue (MRR): If you don’t have MRR, it’s time to find it. The key to steady growth is predictable, recurring income. Look at your services or products—what can you offer as a subscription or ongoing service?
Sell MRR Annually for a Cash Infusion: Here’s the magic—once you’ve got MRR, sell it yearly. Offering customers an annual plan not only secures them for the long term but gives you a big cash influx to reinvest in growth right at the start.
Starving Market Analysis: The hungrier the market, the easier the sale. Find the gaps where your competitors aren’t serving well, and that’s where you’ll find the gold.
Improve Your Grand Slam Offer: Fine-tune your core offer so it’s irresistible to your Starving market mentioned above. You know what they want—now turn it into something they can’t say no to.
Unique Mechanism: Create a unique mechanism. A formula, Method, Blueprint etc that is unique to your business and your offer.
Craft Compelling Stories: People buy stories, not products. Tell your brand’s story in a way that hits your audience emotionally. When your story connects, sales follow.
A/B Test Ads and Pages: Your audience will tell you what works best—but only if you ask. Test different headlines, images, and calls-to-action to see what moves the needle.
Leverage Influencer Marketing: Partner with influencers who already have the trust of your target audience. It’s like borrowing their megaphone to shout your message to people who care.
Invest in Content Marketing: Create content that provides value—whether it's blogs, videos, or podcasts. When you help your audience solve their problems, they’ll keep coming back for more. Also use the best content posting in your emails to give more credibility to your email list and also help the algorithms boost your posts.
Utilize Email Marketing: Your email list is your most valuable asset. It’s traffic you own—no algorithms or bidding wars. Use it to build trust and nurture long-term relationships.
Enhance Customer Experience: Great service turns one-time buyers into loyal customers. Invest in their experience and watch your retention rates soar.
Upsell and Cross-sell: Increase your average order value by offering complementary products or services to your existing customers. It’s easier to sell more to someone who’s already bought.
Build Brand Awareness: You don’t just want customers; you want recognition. Get your brand in front of as many eyes as possible, so you’re top of mind when they’re ready to buy.
Measure ROAS: Focus on what’s working. Measure every campaign, and double down on the ones that deliver the highest return on ad spend.
Want to dive deeper into these strategies?
Do you have another one to add to the mix?
Comment and let me know.
Jerry
PS. Bonus tip. These aren't permanent, particularly these days, so constantly be testing and improving each step in your funnel.