Why Image Compression Still Matters in 2024
Hi all 👋 We’ve had a few good questions about image compression in our coaching community (https://skool.com/pixelhaze-community), so let’s tackle why it’s still important and how to approach it—especially if you’re using platforms like Squarespace. Why Does It Matter? If your site loads slowly, visitors won’t stick around. Google notices this, too, and your rankings can take a hit. A faster site = happier visitors = better SEO. But the balance depends on your audience: - Quick purchases? Speed is everything. - Creative portfolios? Quality needs to shine, so don’t over-compress. My Workflow for Squarespace Here’s how I handle image optimization without overcomplicating it: 1. Crop Before Uploading: Use the Squarespace photo editor to trim down your images—no need to load what won’t be visible. 2. External Compression: I use Compressor.io to reduce file sizes without losing quality. 3. Organize Your Library: Keep compressed images in a folder within Squarespace for quick access. Canva Users—A Heads Up! Canva is great for creating designs, but its compression tools aren’t the best. Instead: - Export images at high quality (90% or higher). - Compress them externally before uploading to Squarespace. What’s Your Workflow? I’d love to hear how you manage your images. Are you using other tools? Have you seen improvements in speed or rankings after optimizing? Drop your thoughts or questions below. If you’re new here, remember that The Classroom section has loads of resources to help with these challenges. Cheers, Elwyn