I've completely overhauled my landing page to streamline offers and messaging. link is https://www.jakeobrienfitness.com/ if anyone else would like to review. I also completely stripped back the entire back-end built-in meal plan generating system, as it was producing unrealistic recipes for my clients to follow. This was a huge job, but I'm really proud of how it's functioning now.
Next steps for me:
Getting a smaller group to "pilot" FOC so I can get some more honest feedback and results/social proof which is something im lacking due to only launching recently. (If anyone here is interested you may of course be part of that group. I will have this created shortly.)
Nailing paid marketing - through better ad copy - committing to the best channels & target groups
Letting go of self-limiting beliefs holding me back from putting myself out there on social media.
I aim to secure:
10 new clients on a 6-week pilot
20 new clients on my low-ticket option
5 new clients on my higher ticket option
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Post at least 3 x lead-generating posts on social media