Brand Name · Trainer University

Brand Name

Hi everyone,

I do actually have a brand name. I had spent some time brainstorming a while back and even have a website with the same name already up and running. Funnily enough it does fit the points that Fritz mentioned in his video.

So, the name I chose is WildJoyCoaching

I’m a holistic coach, I take mind, body and soul into account. My target audience are people who want to heal from their patterns/habits/negative spirals through coaching, yoga, nutrition. “Wild” represents the steps through which we can become wild and free (from patterns etc) again and experience “Joy” in life.

Although I would target anyone, my holistic coaching clients are women. I do have private clients (male) who focus on flexibility/mobility (literally just that though).

So I guess, the next step for me would be to narrow down the target audience? I think because I offer so many different services, people can mix and match… which kinda takes away from the holistic approach I’d like to promote.

I find it hard to narrow down my target audience because there’s no ONE goal that unites my clients, they don’t want to lose weight or get a six pack, it’s much more nuanced and individual.

I’m grateful for any kind of feedback on the name and target audience and anything else pretty much.

Thank you

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