We're spending $60k on email marketing and doing THIS
High quality emails are really important. π© Making sure we're sending the right emails, that give value, and also generate us customers is a huge goal for our company. And yesterday, Angel and I sat down with Troy Ericson & team who's a highly respected email marketer in the space (they've doing sometimes as high as 500k/mo) to get some thoughts on our strategy moving forward. π€― π¨ And BOY was there some interesting insights which I've very lovingly going to share with you below (I know, how sweet huh?! π) I wanted to share some of the top insights and also give you a *hint at what's going to be changing for us coming up. ββββββββββββββββββββββββββββββββββββββββββββββββββββββββ π 1οΈβ£ OUR JOB AS THE BUSINESS OWNER IS TO GROW THE LIST WITH FRESH PEOPLE AND LEADS. We've been working hard in our new company to create a LOT of opportunities for free value: - 2 x Facebook groups with nearly 60,000 members between them that provides a service (getting booked on podcasts) - A Premium community (with high level support, raving fans who just LOVE each other) - Inside of Premium we've access to our how to launch a top 100 podcast course, our How to monetize your podcast (Pop-Up Podcast) training, and even access to our 6-Figure Podcast program. - We've also got a Podcast & Business directory in the works (which we're releasing soon) - AND we're creating 'The Podcast Network VAULT' a collection of valuable products from our podcast guests β ALL FOR FREE. SO safe to say, I think we've got that part covered. But if you're not growing the list consistently, it's hard to keep growing revenue. Alright onto the next point they shared. ββββββββββββββββββββββββββββββββββββββββββββββββββββββββ π₯2οΈβ£ WE WANT TO KEEP OUR DAILY EMAILS EXCITING, AND TO DRIVE RESULTS This is something I'm super excited to change. We've got a unique advantage in our new company. We have 2 x attractive characters β Angel, & myself. (Even if Angel is the more attractive one in the bunch π₯²)