We're spending $60k on email marketing and doing THIS · The Podcast Network Premium 🎙

We're spending $60k on email marketing and doing THIS

High quality emails are really important. 📩

Making sure we're sending the right emails, that give value, and also generate us customers is a huge goal for our company.

And yesterday, Angel and I sat down with Troy Ericson & team who's a highly respected email marketer in the space (they've doing sometimes as high as 500k/mo) to get some thoughts on our strategy moving forward. 🤯

🚨 And BOY was there some interesting insights which I've very lovingly going to share with you below

(I know, how sweet huh?! 😇)

I wanted to share some of the top insights and also give you a *hint at what's going to be changing for us coming up.

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🚀 1️⃣ OUR JOB AS THE BUSINESS OWNER IS TO GROW THE LIST WITH FRESH PEOPLE AND LEADS.

We've been working hard in our new company to create a LOT of opportunities for free value:

2 x Facebook groups with nearly 60,000 members between them that provides a service (getting booked on podcasts)
A Premium community (with high level support, raving fans who just LOVE each other)
Inside of Premium we've access to our how to launch a top 100 podcast course, our How to monetize your podcast (Pop-Up Podcast) training, and even access to our 6-Figure Podcast program.
We've also got a Podcast & Business directory in the works (which we're releasing soon)
AND we're creating 'The Podcast Network VAULT' a collection of valuable products from our podcast guests — ALL FOR FREE.

SO safe to say, I think we've got that part covered.

But if you're not growing the list consistently, it's hard to keep growing revenue.

Alright onto the next point they shared.

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🔥2️⃣ WE WANT TO KEEP OUR DAILY EMAILS EXCITING, AND TO DRIVE RESULTS

This is something I'm super excited to change. We've got a unique advantage in our new company.

We have 2 x attractive characters — Angel, & myself. (Even if Angel is the more attractive one in the bunch 🥲)

That means we can write an email each day, and half the week is going to be a completely different style to the other half.

(keeping the emails entertaining and NOT repetitive).

We also have 2 x core products.

Media Firestorm for 6 figure entrepreneurs & Media Firestorm ELITE for 7 & 8 figure clients.

So we're not always saying the same thing to the same people.

Some days we might write an email that ONLY goes out to our 7 figure leads.

Another day we might right an email that only goes out to those who are at 6 figures.

The big takeaway here was variety, and keeping it fun.

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🤖3️⃣ WE WANT TO LEVERAGE SIMPLE AUTOMATIONS

This was SUCH a big brain move. But our illustrious email marketing friend, pointed out a few simple automations we could setup.

And these are so simple but will drive SO many more sales:

A call abandonment email sequence — for those who went to book a call, but didn't quite make it through the whole page and book.
A browser abandonment email sequence — for those who landed on our website, but didn't follow through on taking the next step.
A 7-figure specific nurture sequence — Not all our prospects want to solve the same problems, so having a specific sequence to nurture our higher level prospects was super smart.

These are simple little automations, but they'll pack a punch over time!

And they can all be done inside of Active Campaign.

(BTW — if you wanted to use Active Campaign as your email marketing tool, go grab it using our affiliate link, forward us the receipt to help@thepodcastjunkie.com and I'll send you our A/C setup trainings! Showing you how to set it up the right way! To maximise deliverability.)

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⚠️4️⃣ WE WANT TO CONSISTENTLY LAND IN THE PRIMARY TAB IN GMAIL

One of the biggest mistakes you can make with emails is landing in SPAM or the PROMOTIONS tab in Gmail. (if you're not sure if your emails do or not, send yourself an email and go check in Gmail if you're landing in the promo tab).

BTW, we fixed this in our own business about a year ago and it instantly 3X'd my personal open rates & 2X'd Angel's (which is nuts).You can learn about that here if you're curious.

So what does that mean for our emails? 📩

Well... me and Angel are working to improve them a lot! 💪

The better our emails, the better our results... and the better our relationship with you guys!

Also — the more we invest into our own personal growth (This investment with Troy is going to set us back $60,000...)

The more lessons we can bring directly into our Media Firestorm product to help YOU benefit — and turn more leads into customers.

BTW — while we're talking about Media Firestorm...

We're not officially launching the product at full price for a little while yet...

and right now we're looking for a few more people to join before the BETA program begins on August 21st...

At a discounted rate than the regular 10k price point we'll be launching at later.

So if you want our help getting booked on podcasts, and turning that exposure into customers... then click here to book a call to see if we can help you grow.

FINALLY — How'd you like this Post? Let us know if you want more real business insights like this :)

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