If you are anything like me, finding the perfect software solution for all your problems feels like a never-ending journey. Whether it's social media publishing platforms, productivity tools or learning software, the silver bullet doesn't seem to exist. I have, however, recently found a tremendous Customer Relationship Management ( CRM ) that I'm passionate about and have been working with developers to build on the existing infrastructure to include the kinds of things that my clients love, like a super-simplified social media ads management tool. Another outstanding component is their community and learning development components. As you can see, this community is currently in Skool, a platform recently invested in by Alex Hormozi (if you aren't familiar with him, google him!) Despite his magic touch, I don't feel Skool can compete with the tool I'm bringing on next week. So, thank you so much for joining me here....next week, I'll invite you to rejoin me on my new platform. Thank you....see you soon.

...well, I used to think avatars were dumb until I accidentally used them to define a content strategy for a real estate agent client of mine. Rewind...there are several terms that marketers use interchangeably for their ideal customers, Avatars, personas, customer profiles, etc. These are detailed, fictional concepts of what the behaviors, interests, and background might be for someone who would hire you or buy your product or service, and doing them always seemed like a waste of time. My client explained that she was posting beautiful video walkthroughs of expensive homes and listing their impressive stats but wasn't getting the kind of response she hoped for. After speaking with her about her clientele, she shared that a lot of people needing more information were from California. We outlined the questions she was getting from her Las Vegas leads vs. her California leads, and boom, we realized that although everyone wanted to see the house and know the stats, the out-of-town customers wanted to learn more about the community. I know that sounds oversimplified, but hear me out. You see, when you say Southern Highlands or The Ridges to someone who lives in Las Vegas, we understand much of the neighborhood right away. But for the out-of-town client, they want to know about the house AND the school district, the churches, and where the closest Costco is...so there they were...our avatars (or at least part of the information for them). This defined our social media and email content strategy. The information that we articulated allowed us use specific marketing tactics to get better results. We hyper-targeted potential buyers by geo-fencing upscale areas in California. Then, we promoted content to these avatars that shared what they could expect in these neighborhoods beyond Las Vegas Blvd. We became a resource for detailed information on those communities, emailing and posting content regularly so they felt like they also knew the neighborhoods. Developing your avatars will help define your marketing, so think about who you currently serve and who you want to serve, and then let the marketing begin...

I’m really excited to get this community going and I want to kick it off with a scam warning. I’m passionate about social media marketing and have the great luck of managing dozens of client FB Ads Manager accounts, so when I started seeing messages like this, “Important Notification: Your Facebook page is scheduled for permanent deletion due to a post that has infringed upon our trademark rights. We have reached this decision after a thorough review and in accordance with our intellectual property protection policies” I was very concerned. If you‘ve gotten this message or something like it, don’t worry, it is fraudulent. If you are a marketer and managing a clients Ad Account, be sure to reach out to your them and assure them that everything is going to be ok. Also, I added a really helpful link to Meta’s full document on advertising rules in case you need help sleeping….it’s super boring. Have a great weekend! Tracilee https://mv150.keap-link016.com/v2/click/c71d10ad0ede5e768ebca312324d5a5c/eJyNkM0KwjAQhN9lz9WoobT2JkWkVHsQPUtMVgy2aUhWoZS-u_EHTwped2a_3ZkeCI0wVCjIoLlN4wlE4FBqq9FQ3hoS8inG8zTmPIJam8vKtVcLWf9t96M_pgnncRoBdRaDZbdd5GVRrQ7roiqD1QoXbvzDmSZ8lqT8Q1puFsUahuEnGhtNy1uge8jIXfGRSemQi_auDv4zkfUZY-SE8c8_ZDc-HceybZhtay01eibUyJMwSjjlWYAKa9Godycldi_0cAfAaGmP

Thank you so much for joining our newest social media marketing and advertising community. We are here to help you overcome obstacles with organic and paid social media strategies and tactics. This community is 100% free, Thank you again for joining.