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Hey Derek, But What's in it for me? Why should I be here? ...
Ask your marketing questions, me or someone in the group will answer you for free. This is for us Divergent marketers. People who HATE being like everyone else and HATE being spammy, annoying or unethical! We stand against that. The divergent marketer stands for playing the game of money his or her own way, creating their own world, making their own rules. Once you learn chess, you can bend the rules (aka what "deep blue" did to forever change the game of chess.) The same thing for marketing and selling, we think different, we put our customers, their experiences and results first and build around that. Money is a byproduct of the value we create. While others are counting their mountains of cash standing on a mountain of financially crushed people, we are in the trenches, helping those people. Yes, we can make a lot of money, but we can do it in an ethical and surprisingly creative way, in a way we can feel good about and sleep like a baby at night and still have a soul. If you only care about money, you are not a divergent marketer. If you care about delivering the best quality training you can do (even if you're production value is as poor as mine) then you are a divergent marketer. If you care more about transforming your customer's life more than the money in their pockets, then you are a divergent marketer. Congratulations, you still have a soul! (The Bible says, what good is it to gain the whole world, yet lose your soul?) So here's the deal... I'm going to be adding videos and/or audios to the classroom. I'm going to share the answers to very common and not so common problems when you are trying to market and sell your products. Warning: Some things are more advanced than others, I will try to make the topics clear. YES, YOU CAN POST VIDEOS TEACHING THINGS IN THIS GROUP (IF IT'S GOOD) AND YOU CAN INVITE PEOPLE TO DM YOU, NO DIRECT LINKS. I RETAIN THE RIGHT TO REMOVE ANY POST THAT I DON'T LIKE FOR ANY REASON OR I DEEM TO BE LOW QUALITY. IF THESE TERMS MAKE YOU ANGRY, RUN FAR AWAY FROM HERE. I CARE ABOUT THE PEOPLE THAT MAY VISIT HERE AND I WANT TO MAKE SURE THEIR EXPERIENCE IS A PLEASANT ONE!
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The opportunity of cart visits...
Cart visiting time is so important and nobody's tracking it. Nobody's looking at it. Cart abandonment is not a bad thing, it's data. If someone visits their cart often, they clearly want the thing, but 'something' is holding them back. What I do is get on the phone with them, find out what's going on in their life, find out what's got them fence sitting. Then I, on the fly, right there on the phone, rework the wording of the same offer, crafted to fit the multiple facets of their life. AI can't do this, not yet, not even a little bit. (this part of the post probably won't age well). You can't hear tonality over DM. A phone call is your secret weapon here, ...to help them, sincerely. You'll be doing something that most marketers ever do, you'll be listening to your prospect who most forget is a human being with a complex life. Don't be shy to give out your number. If you're creating great content (content that solves one or more of their problems) then you'll get calls and it won't feel like pulling teeth. Now go out there and be somebody! I love you, Derek Soto
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The Divergent Marketer
skool.com/the-divergent-marketer-2670
We are divergent marketers. We stand against coercive marketing. We stand for putting our customer's experiences and results first.
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