In a world obsessed with fragrance, the allure of a signature scent is hard to resist. Perfumes have become an extension of identity, a way to leave a lasting impression. Yet, beneath the allure of these bottles lies a troubling truth: many of the fragrances we use daily are laced with toxic chemicals that could be silently wreaking havoc on our health. The culprit? Parabens and "forever chemicals," synthetic compounds known for their durability and ability to disrupt the human endocrine system. These chemicals, often found in commercial perfumes, are linked to a host of health issues, from hormone imbalances to cancer. Even more alarming, their nickname—“forever chemicals”—stems from their resistance to breaking down in the environment, making their impact not just personal but planetary. So, what’s a fragrance lover to do? Enter the essential oil revolution, a movement reshaping how we approach scent. The Hidden Dangers of Synthetic Fragrances Most commercial perfumes are crafted from synthetic chemicals designed to mimic the scents of natural ingredients. While these formulations can be cost-effective and long-lasting, their safety is increasingly under scrutiny. Parabens, for instance, are used as preservatives to extend shelf life. However, research shows that these compounds can mimic estrogen in the body, potentially leading to hormonal disruptions and increasing the risk of breast cancer. Similarly, phthalates, another common ingredient, are often used to make fragrances last longer on the skin. Yet, studies have linked phthalates to developmental and reproductive toxicity. Add to this the vague term “fragrance” on ingredient lists—a catch-all that can hide hundreds of unregulated chemicals—and the risks become even more opaque. The environmental impact is equally concerning. Forever chemicals like PFAS (per- and polyfluoroalkyl substances) accumulate in waterways, soil, and even our bodies. These persistent pollutants have been detected in everything from drinking water to wildlife, underscoring the far-reaching consequences of our fragrance choices.

definition : the physical, mental and behavioral changes an organism experiences over a 24 hour cycle. What does this mean? It means that as the sun is rising and setting your body is feeling shifts weather that's a spike in your energy or a drop in energy. This process is shown most clearly in graphs showcasing a correlation in cortisol levels ( stress hormones) and our circadian rhythm. Now, how can we master this circadian rhythm and get back on track. Before sunrise 4am - 6am : Prayer and Meditation this will help you set your intention for the day and reinstall your why ! Why does your life matter? What do you want to produce in this world and how will it benefit people past your time physically on earth? Sunrise 6am -7am : Get 5-10 minutes of sunlight it becomes easy to do this when you pair this with a mug of tea and you stand outside with your tea or bottled water with Iodized salt and lime. ( this will also help you get a deeper sleep at night) Daytime 7am - 10am : First set of work should be completed whatever that looks like for your lifestyle. During this time your melatonin and testosterone secretion is beginning. Anything that takes mental focus or physical activity will come easiest to you at these times. Daytime 10 am - 12pm: You are the most alert ! This is a time for you to do any creative task and/or problem solving task. Before Sunset 2pm - 6pm: Socialize and Collaborate! Your body temperature is peaking giving you a boost of energy. Which allows you to show up as your most authentic and full self during these hours. ALSO REMEMBER : the male body moved on a 24 hour cycle while a females body moves on both a 24 hour cycle and 28 day cycle