I found a business for sale in the home heating & outdoor products industry.

A 27-year-old fireplace and accessories shop, nestled in the Appalachian Mountains, is up for grabs. This is a solid business in a growing market with untapped potential. Here’s why this deal caught my attention:

The market: Home heating & outdoor living The target: Fireplace & accessories retailer The plan: Modernize and expand services

Let’s break it down:

This shop has been serving homeowners since 1997, offering fireplaces, stoves, grills, and Viking appliances.

With two locations and word-of-mouth growth, they’ve built a strong reputation.

Financials are solid:

📊 3-Year Avg Revenue: $2.5M

📊 3-Year Avg Earnings: $413K

📊 Asking Price: $1.3M

But here’s where it gets exciting:

The home heating market is expected to grow significantly in the next decade, driven by second-home buyers and an aging population. People want heating solutions that are both functional and aesthetic.

Think about it:

Customers need these products (heat is essential, not optional).
The average order value for fireplaces ranges from $7K to $12K.

So why hasn’t someone scaled this already?

Because the business is underutilized. They do minimal advertising (just $400/month on radio) and don’t leverage their CRM or online marketing. That’s a massive opportunity for growth.

Here’s what I’d do:

1. Expand Services: Add chimney sweeping, more installation teams, and home consultations.

2. Activate CRM: Their customer database is dormant. A re-engagement campaign could unlock recurring revenue.

3. Go Digital: Reopen the online store and invest in targeted ads for second-home buyers and retirees.

What’s even more appealing?

This business is SBA-loan eligible and comes with $770K in inventory and assets included in the deal. A new owner could step in with minimal upfront investment and still scale operations.

This deal is a no-brainer for someone looking to modernize a proven business in a resilient market.

Like this opportunity? Comment “heating” below to get this deal and others like it!

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